Is a national entrance exam mandatory for Auro University UG admission?

No. Most UG programmes (BBA, BA Hons, B.Com Hons, B.Sc Hons) admit students on Class XII merit. No CAT, JEE, or CUET is required. B.Des requires DAT. Law programmes (BA LLB, BBA LLB) require CLAT, LSAT, or AET. AIMA UGAT (50th percentile+) gives priority for BBA.

What is AET (AURO Entrance Test) and who should appear for it?

AET is Auro Universitys in-house online entrance test. It has 50 MCQs with no negative marking. Candidates who have not appeared in any national entrance exam can use AET to qualify for MBA, law, and LLM programmes. It is the universitys direct pathway for applicants without a national exam score.

What entrance exams does Auro University accept for MBA admission?

Auro University accepts CAT, CMAT, MAT, XAT, GMAT, and GCET scores for MBA admission 2027. Candidates need a minimum 50th percentile in any of these exams. Candidates without a national exam score may appear for AET. All admitted candidates attend a Personal Interaction (PI) round.

What is the minimum eligibility for BBA at Auro University?

Candidates must have completed Class XII in any stream with a minimum 50% aggregate from a recognised board. Final-year Class XII students may apply provisionally. No national entrance exam is required for BBA at Auro University.

What is the application fee for Auro University?

The application fee is INR 2,000 (non-refundable). It is payable online via credit or debit card, net banking, or UPI at admissions.aurouniversity.edu.in.

Does Auro University offer management quota or direct admission?

No. Auro University does not offer management quota or NRI quota. All admissions are merit-based. Selection uses Class XII marks (UG) or entrance exam scores (PG and Law) and PI performance.

What is DAT at Auro University and is it mandatory for B.Des?

DAT (Design Aptitude Test) is mandatory for all B.Des applicants at Auro University. It is an online test of 50 MCQs with no negative marking. The DAT tests creativity, visual perception, and logical reasoning. Shortlisted candidates proceed to a Personal Interaction round.

Can final-year graduation students apply for MBA at Auro University?

Yes. Final-year graduation students may apply on a provisional basis. Admission is confirmed after the final year result shows minimum 50% aggregate. Final mark sheets must be submitted before the academic session begins.

What scholarships are available for merit students at Auro University?

Students with 85% or above in Class XII get a 25% reduction in tuition fees at admission. Students with semester SGPA of 7.00 or above get a 15% scholarship for the next semester. Students with SGPA 9.00 or above with no re-sits retain the scholarship every semester. Only one scholarship applies at a time.

Is there a fixed application deadline for Auro University admission?

No. Auro University follows rolling admissions. There is no fixed cutoff date. Seats fill on a first-come, first-served basis within each intake cycle. Applying early in the cycle (February to March) gives a better chance of securing your preferred specialisation.

Auro University Surat BAJMC {Hons.} Journalism and Mass Communication: Fees 2026, Course Duration, Dates, Eligibility

Collegedunia Team

Content Curator | Updated 3+ months ago

The Bachelor of Arts [BA] {Hons.} (Journalism and Mass Communication) at Auro University, Surat is a 4-year full-time undergraduate program offered under the School of Journalism and Mass Communication (SoJMC), established in 2019. The program is designed for students aspiring to careers in journalism, digital media, film-making, advertising, public relations, and corporate communications. With a total course fee of Rs. 8,33,000 for the 4-year duration, it is one of the most affordable programs at Auro University. The curriculum follows a 20:30:50 teaching pedagogy (theory:practical:experiential), with live newsrooms, documentary film-making, and live internship programs as core components. Students from any stream of Class XII are eligible, and no entrance exam is required for admission.

Admissions for the 2026-27 academic year are currently open. Applications can be submitted online at admissions.aurouniversity.edu.in. The admission process runs on a rolling basis from February to June, with the new batch commencing in July 2026. Students interested in media careers are encouraged to apply early as this is a specialized program with limited seats.

Key Points

The program follows a unique 20:30:50 teaching pedagogy - 20% theory, 30% practical, and 50% experiential learning through live projects and internships.
Students have access to state-of-the-art laboratories, studios, and editing equipment for photography, audio-video editing, and visual communication.
The curriculum offers specializations in Event Management (PR) and Digital Media through workshop mode classes.
An Incubator Cell provides hands-on experience with media industry partners.
The program covers diverse career paths including traditional journalism, social media, PR, advertising, film-making, and corporate communications.
The program follows the NEP 2020 framework with a 4-year structure and multiple exit options.

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Highlights
Fees
Admission
Scholarships
FAQs

Auro BAJMC Fees

The BA {Hons.} (Journalism and Mass Communication) program at Auro University has an annual tuition fee of Rs. 2,03,000, making the total tuition fee Rs. 8,12,000 for the 4-year program. A one-time charge of Rs. 21,000 is payable with the first semester fees. This makes it one of the most affordable programs at Auro University. Hostel accommodation is optional and available at an additional cost.

Fee Components

Fee Component	Amount (Rs.)
Annual Tuition Fee	2,03,000
Odd Semester Fee (per semester)	1,32,000
Even Semester Fee (per semester)	71,000
One-Time Orientation Charges	6,000
One-Time Alumni Charges	5,000
Refundable Security Deposit (one-time)	10,000
Total Fees (4 Years, including one-time charges)	8,33,000

Hostel Fees (Optional, per semester)

Hostel Type	Room Rent	Food Charges	Total per Semester
Non-AC Twin Sharing	35,000	36,000	71,000
AC Twin Sharing	57,500	36,000	93,500

The Rs. 10,000 security deposit is refundable at the time of leaving the university.
Hostel fees are to be paid in full in advance for room allocation and are non-refundable once paid (except the Rs. 15,000 hostel security deposit).
A one-time hostel security deposit of Rs. 15,000 is also applicable (refundable on vacating).
Transport facility is available at Rs. 15,000 to Rs. 20,500 per semester depending on the pickup/drop-off point.
The university reserves the right to increase fees by up to 5% annually.
Hostel accommodation is not mandatory; it is optional for students.

Auro BAJMC Admission 2026

Auro University admissions for BA {Hons.} (Journalism and Mass Communication) 2026-27 are currently open. No entrance exam is required for this program. Candidates need to fill the online application form, appear for a mandatory Personal Interview (on campus or telephonic for outstation students), and submit the required documents along with the semester fee. Applications are accepted on a rolling basis throughout the admission season.

Auro University BAJMC Admission Dates 2026-27

Event	Date
Application Portal Opens	February 2026 (Open)
Application Submission Deadline	June 2026 (Tentative)
Personal Interview (PI) Rounds	Ongoing (Rolling Basis)
Batch Commencement	July 2026 (Tentative)

Relevant Entrance Exam Dates (Accepted for Scholarship)

Exam	Event	Date
UGAT 2026 (AIMA)	Registration Deadline	June 6, 2026
UGAT 2026 (AIMA)	Admit Card Available	June 9, 2026
UGAT 2026 (AIMA)	Exam Date	June 14, 2026
CUET UG 2026	As per NTA schedule	May-June 2026 (Tentative)

Note: Auro University does not mandate any entrance exam for BAJMC admission. UGAT and CUET scores may be used for scholarship consideration as per the university's scholarship policy.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidates must have passed Class XII (10+2) or equivalent from any recognized board in any stream with a minimum of 50% aggregate marks.
Students appearing for Class XII exams in the current year may apply for provisional admission based on Class X and XI performance.
Students with a gap year are eligible; a gap certificate must be submitted at the time of admission.
In case of a foreign board Class XII certificate, an equivalence certificate from the Association of Indian Universities (AIU) is mandatory.

Admission Process:

Fill the online application form at admissions.aurouniversity.edu.in (Application fee: Rs. 2,000, non-refundable).
No entrance exam required for BAJMC; AET is only mandatory for BBA LLB, BA LLB, B.Des, and MBA.
Appear for a mandatory Personal Interview (PI) round, preferably on campus; telephonic interview available for outstation candidates.
Submit mandatory documents (Class X, XI, XII marksheets, ID proof, photographs, gap certificate if applicable).
Pay the first semester fee to confirm admission.

Auro BAJMC Scholarships 2026

Auro University offers a comprehensive scholarship program for BA {Hons.} (Journalism and Mass Communication) students, covering merit-based, sports-based, performance-based, need-based, and competitive exam-based scholarships. Scholarships are calculated on the first semester tuition fees only; from the second semester onwards, scholarships are governed by the university's Student Performance Based Scholarship Programme. Only one scholarship can be availed at a time.

Scholarship Details

Scholarship Name	Eligibility	Amount/Benefit
AURO Merit Scholarship (At Admission)	Class XII marks 90%-95%	20% waiver on 1st semester tuition fee
AURO Merit Scholarship (At Admission)	Class XII marks above 95%	25% waiver on 1st semester tuition fee
CUET Scholarship (UG Programs)	CUET Average Percentile 95% and above	100% waiver on 1st semester tuition fee
CUET Scholarship (UG Programs)	CUET Average Percentile 80%-94.99%	25% waiver on 1st semester tuition fee
CUET Scholarship (UG Programs)	CUET Average Percentile 70%-79.99%	20% waiver on 1st semester tuition fee
Student Performance Based Scholarship	SGPA 9.00-9.49 (Top 3 or top 10% of class)	15% waiver on semester tuition fee
Student Performance Based Scholarship	SGPA 9.50-10.00 (Top 3 or top 10% of class)	25% waiver on semester tuition fee
Sports Scholarship (A+ Category)	International level medal (Gold/Silver/Bronze)	100% fee waiver + free food + free stay + Rs. 10,000/month diet money
Sports Scholarship (A Category)	National level medal (Gold)	100% fee waiver + Rs. 4,000/month diet money
Sports Scholarship (B Category)	State/Zone level medal	40%-60% fee waiver
Need-Based Financial Aid	Min. 70% in qualifying exam + family income up to Rs. 5,00,000/year	Partial to full tuition fee waiver

Scholarships are applicable on tuition fees only, not on other charges.
Maximum one scholarship can be availed at a time; clubbing of scholarships is not allowed.
Scholarship is not applicable for lateral entry, migration, or gap year students.
For more details and application, contact: admissions@aurouniversity.edu.in.
Application for scholarships must be submitted by the last date of admissions.

Auro BAJMC FAQs

Ques. What makes the BAJMC program at Auro University different from other mass communication colleges?

Ans. Auro University's BAJMC follows a unique 20:30:50 pedagogy - only 20% theory, 30% practical, and 50% experiential learning. Students work in live newsrooms, produce documentary films, and complete live internships with media industry partners through the Incubator Cell. The state-of-the-art studios and editing labs give students hands-on technical skills from the very beginning.

Ques. What specializations are available in the BAJMC program at Auro University?

Ans. The BAJMC program offers specializations in Event Management (PR) and Digital Media, delivered through workshop mode classes. The broader curriculum also covers journalism, film-making, advertising, corporate communications, and social media management, giving students a multidisciplinary foundation.

Ques. Is the BAJMC program at Auro University suitable for students from science or commerce backgrounds?

Ans. Yes, the BAJMC program is open to students from any stream of Class XII. Students from science, commerce, or arts backgrounds are all eligible, as long as they have a minimum of 50% aggregate marks. The program is designed to be accessible to all students with a passion for media and communications.

Ques. What are the career options after completing BAJMC from Auro University?

Ans. Graduates can pursue careers as Correspondent, Content Producer, Social Media Manager, Screenplay Writer, Film Director, Media Planner, PR Executive, Advertising Copywriter, Digital Marketing Specialist, and Corporate Communications Manager. With the growing digital media industry, BAJMC graduates have diverse and expanding career opportunities.

Ques. How are the internship opportunities in the BAJMC program?

Ans. Live internship programs are a core component of the BAJMC curriculum at Auro University. The Incubator Cell connects students with media industry partners for hands-on experience. Students also participate in live newsgathering, documentary film-making, and media festivals as part of their regular curriculum, making them work-ready by the time they graduate.

Ques. What is the total fee for BAJMC at Auro University and is it worth it compared to other colleges?

Ans. The total 4-year fee for BAJMC at Auro University is Rs. 8,33,000 (including one-time charges), which works out to approximately Rs. 2,03,000 per year. This is significantly more affordable than many private media schools in India, while offering state-of-the-art infrastructure, live project experience, and strong industry connections. The program's practical focus and affordable fee make it a strong value proposition for aspiring media professionals.