The total campus area of BBAU Lucknow is 250 acres. BBAU is located in Vidya Vihar, Lucknow, Uttar Pradesh. The university campus serves as an important platform that trains students, many of whom come from marginalised groups, for leadership roles in a complex world. The students at BBAU come from rural portions of India in general, and from the rural mainland of Uttar Pradesh in particular.
Additionally, the university opened a satellite campus in Amethi in 2016. An extension of BBAU, the Satellite Centre is situated 152 km from Lucknow near Tikarmafi, Amethi. Its goals are in alignment with the university's mission, which is to advance economic growth and education, with a particular emphasis on the poor and marginalised communities in Amethi and the neighbouring areas.