Parul University Launches Integrated BBA Course Curriculum; Check Details Here

Ankita Garkoti Senior Content Writer

Senior Content Writer

Parul University offers an enriching BBA program to provide students with a comprehensive understanding of various business functions, from accounting and economics to finance, marketing, management, and organisational behaviour.

Parul University Launches Integrated BBA Course Curriculum

New Delhi: Parul University, Gujarat, offers an enriching BBA program that aims to encourage business administration students. This step is taken with the aim of offering students a comprehensive understanding of various business functions.

The 3- year integrated graduate program of Parul University aims to provide students with an in-depth understanding of accounting, economics, finance, marketing, management and organisational behaviour among other functions.

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At Parul University, the BBA program is offered in specialised areas of study such as BBA in Agri-Business Management, Banking and Financial Services, Business Analytics, Digital Marketing, and Sales Management, Healthcare Management, Family Managed Business Management, Human Resource Management, and Financial Management.

Vice President of Parul University Dr Parul Patel said, "Our vision for the BBA program emphasises versatility, entrepreneurial opportunities, and networking. We commit to developing well-trained leaders capable of holding key positions in business and industry, with a focus on emerging areas of specialisation and in tuition-building through a diverse range of management specialisations”.

In the contemporary ever-changing global environment, the significance and desirability of a degree in business administration have surged dramatically. This surge can be attributed to the constantly advancing impacts of globalisation.

Collaborating with partners, suppliers, and customers from differeacnt countries has evolved into the standard practice, and individuals who can formulate strategies for international growth are in great demand.

Parul University’s BBA curriculum prioritises practical learning encounters, combining theoretical understanding with practical examples, collaborative assignments, internships, and various immersive tasks. The faculty is committed to equipping students with vital proficiencies and ethical values essential for success in the realm of business.

After graduation, BBA students from Parul University have a vast range of career opportunities across industries such as IT, industrial, law, education, aircraft, retail, and consumer packaged goods.

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