IIM Kozhikode and Emeritus Launches Chief Marketing and Growth Officer Program

New Delhi: As per the latest updates, the IIM Kozhikode has launched the Chief Marketing and Growth Officer Program in collaboration with ed-tech learning platform Emeritus. The program will run for 10 months and cover the curriculum through online classes. 

As per IIM Kozhikode, this program will start on March 24, 2024 with a course fee of INR 4.25 Lakh with relevant taxes. Participants who complete the curriculum and maintain a minimum attendance of 75% will get a completion certificate from IIM Kozhikode. 

Eligibility Criteria: Graduate or Diploma holders with a minimum of 10 years of work experience can apply for admission before February 22, 2024, to avail of an enrolment benefit of 15% of the program fee. 

Key Highlights of IIM Kozhikode Chief Marketing and Growth Officer Program 2024

The program will feature classes by experienced faculty members of IIM Kozhikode as well as industry professionals through real-world case studies. It will also cover a three-day immersion on the IIM Kozhikode campus for networking opportunities, hands-on business simulations, and capstone projects.

Views on IIM Kozhikode Chief Marketing and Growth Officer Program 2024

Informing about the Chief Marketing and Growth Officer Program, Mohan Kannegal, CEO of India and APAC, Emeritus said, “The role of CMOs has rapidly expanded in the past few years to include various new responsibilities”.

“We are confident that the design and module of this programme, and its uniqueness in including essential learnings will help CMOs be equipped with the right advanced skills required to navigate the evolving modern marketing landscape and its complexities and drive business growth. We are excited to partner with prestigious institutions such as IIM Kozhikode to drive this growth among CMOs and thereby their organisations”, he added.

Prof Omkumar Krishnan, Professor of Marketing Management at IIM Kozhikode said, “The modern CMO has to wear many hats. And the IIMK CMO programme offers a holistic perspective that helps you synchronise all that and more, so you can mature into a relevant, exceptional leader in today’s data-driven, shifting world”.

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