Bachelor of Arts [BA] (Business Psychology)
3 years
full time
On Campus
Field of Study:
$12,760 /Yr
€11,000 /Yr
- Students will deal with these and similar questions in studies of business psychology. They learn to find out how people behave when making purchase decisions and what motivates them to develop long-term brand loyalty. But also in human resources, it is becoming increasingly important to penetrate the human psyche and to activate an internal motivation.
- Psychological aspects play a major role in both marketing and human resources. Marketing is about understanding customers and their needs and then optimizing their own products, services, and advertising campaigns. In human resources, work and organizational psychology are concerned with how to motivate, further develop and best employ employees in the company.
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Important Alert
- Application Deadline For Winter 2026 Intake (Starts October 1st) - Oct 1, 2026
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $12760 (EUR 11000) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Other Fees | $811 (EUR 699) |
| Total Cost | $811 (EUR 699) |
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2024 | $12296 (EUR 10600) |
| 2023 | $12296 (EUR 10600) |
| 2021 | $7648 (EUR 6593) |
Important Dates
| Event | Application Date |
|---|---|
| Application Deadline For Winter 2026 Intake (Starts October 1st) | Oct 1, 2026 |
| Application Deadline For Summer 2027 Intake (Sttarts April 1st) | Apr 1, 2027 |
Required Document List
Online Application
Curriculum vitae
A certified secondary education certificate
High school diploma / advanced technical college entrance qualification (School leaving certificates)
English Language Proficiency
Deregistration certificate (if applicable)
Health insurance confirmation
Copy of Passport
Key Resources for Your Study Abroad Journey
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| VueVille Future Technology Scholarship | Scholarship per student$ 1,160/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| MAWISTA Scholarship | Scholarship per student$ 7,762/Yr$6,691 | Level Of StudyBachelor | TypeEasy-to-Apply | |
| Axol Science Scholarship | Scholarship per student$ 2,320/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored |
Similar Programs
| Program | Important Date | Total Fees | Median Exams Score | Action |
|---|---|---|---|---|
Application Deadline For Winter 2026 Intake (Starts October 1st) (1st Oct 2026) Application Deadline For Summer 2027 Intake (Sttarts April 1st) (1st Apr 2027) | USD 12,760 /Yr EUR 11,000 /Yr |
| ||
Application Deadline for Winter Intake (30th Jun 2026) Application Deadline for Summer Intake (31st Dec 2026) | USD 829 /Yr EUR 715 /Yr |
| ||
Class start date for 2027 Intake (1st Apr 2027) Class start date for 2026 Intake (1st Oct 2026) Application Deadline for 2026 Intake (1st Aug 2026) | USD 12,760 /Yr EUR 11,000 /Yr |
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