Masters in Marketing in Germany: Admission, Top Universities, Eligibility, 2024 Fees, Placement

Highlights

• Tuition Fees: Public universities in Germany charge no tuition fees, while the private tuition fees for Masters in Marketing range from EUR 4,000 to 9,000.
• Admission Requirements: For admission to Masters in Marketing in Germany, Bachelor’s in a related field (Economics, Marketing, Business Studies), IELTS score of 6.5, and in some cases, relevant work experience is required for Indian students.
• Starting Salary: The average starting salary range of a Masters in Marketing graduate is EUR 40,000 to 45,000.
• Top Employers: Amazon, Zalando, Adidas, Henkel are some of the top recruiters for masters in marketing graduates.

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Masters in Marketing in Germany is a full-time program of 1-2 years, depending on the university you choose. This program is available as an MA and MBA degree in German universities. The course covers topics like:

• Strategic Marketing Management
• Marketing Communications
• Digital Marketing and Social Media

You need a bachelor’s degree in a relevant field, an IELTS score of 6.5 and above, and in some cases, relevant work experience for admission to Master’s in Marketing in Germany. As an Indian student, you will need a German student visa to study the Masters in Marketing course.

In Germany, companies prefer a specialized skill set over a broader subject knowledge—the placement rate in the field of digital marketing ranges from 94-99%, as compared to the 84-95% after a general masters in marketing. Developing a core skill out of the above specializations will help in placement.

The starting salary after a masters in marketing in Germany is EUR 40,000-45,000, which grows to EUR 55,000 to 57,000 after two years of experience.

Top Universities for Masters in Marketing in Germany

Masters in Marketing is typically a two-year program, but some universities, including Berlin School of Economics, Munich Business School, etc have a course duration of 1 or 1.5 years. The top universities offering Masters in Marketing in Germany are listed below.

Why Study Masters in Marketing in Germany?

1. The employment rate in Germany is 77.1% compared to 56% in India, which indicates greater job prospects for graduates.
2. The average starting salary range of a Masters in Marketing graduate is EUR 40,000 to 45,000.
3. Masters in Marketing in Germany is more affordable than an MBA in India, with comparable placement opportunities.
4. Germany is among the top 10 highest-paying countries for a Digital Strategist with an average salary of 55,500 EUR per annum.

Admission to Masters in Marketing in Germany

While most universities offer it as an English-taught program, some colleges, like the University of Bayreuth, teach this course in German. The language proficiency requirements vary accordingly. To apply for a Masters in Marketing in Germany, you need a bachelor’s degree in a relevant subject, like:

• Economics
• Business Administration
• Marketing
• Business Informatics
• Business Studies

Eligibility for Masters in Marketing in Germany

The academic requirements and language criteria for top universities for Masters in Marketing in Germany is provided below.

• OVG University also requires GMAT - 550 and GRE - 148 (Quantitative) + 143 (Verbal).
• Berlin School of Economics requires a GMAT score of 600 or above.

Documents Required for Masters in Marketing in Germany

• Official Transcripts provided by the previous institutions and universities
• Statement of Purpose (SOP)
• 2-3 Letters of Recommendation
• Updated CV/Resume
• Motivation Letter

Cost of Studying Masters in Marketing in Germany

Studying in Germany is comparatively affordable for Indian students. It includes tuition fees or semester fees and the cost of living in Germany.

Tuition Fees for Masters in Marketing in Germany

The private universities in Germany have a tuition fee range of EUR 4,000 - 9,000, while the public universities are free (except for a semester fee in some colleges).

Cost of living in Germany

The average cost of living in Germany is around EUR 850 (~74,000 INR) per month or EUR 10,236 (~8.9 lakh INR) per year. Rent is the major expense for Indian students in Germany. A detailed breakdown is depicted in the chart below.

Scholarships for Masters in Marketing in Germany

As the public universities in Germany provide free Masters in Marketing, the scholarships available for Indian students are limited in number. Some scholarships that help Indian students cover living expenses include:

Masters in Marketing in Germany Placements

The average starting salary range of a Masters in Marketing graduate is EUR 40,000 to 45,000, and the salary range can go up to EUR 100,000 with experience.

Masters in Marketing in Germany: Comparison by Universities

A degree in marketing helps you build a career in the evolving fields of sales, advertising, and digital marketing. Students learn effective communication and also Product Planning, Sales & Brand Management, Advertising, and Consumer Behavior. Public universities in Germany charge no tuition fees, while the private tuition fees for Masters in Marketing range from EUR 4,000 to 9,000, and the starting salary after masters in marketing is EUR 40,000 to 45,000, implying that Germany as a study abroad destination promises a high ROI.

Frequently Asked Questions