Bengal Business School Diploma Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

Kolkata, West BengalEstd 2025
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Collegedunia Team

Content Curator | Updated 3+ months ago

The Diploma in Digital Marketing at Bengal Business School is a 1-year full-time program designed to equip students and professionals with practical and theoretical knowledge of digital tools, platforms, and strategies. This comprehensive program covers SEO, social media marketing, content development, Google Ads, Meta Ads, email marketing, web analytics, and AI-driven marketing tools. With a total fee of ₹75,000 and flexible learning options including regular and weekend classes, this program is ideal for students seeking quick entry into the digital marketing industry. The course is offered in full-time on-campus mode with online and weekend class options available at the Kolkata campus.

Admissions for 2026-27 are currently ongoing. Early applications can avail scholarships of up to ₹25,000. The college follows a merit-based selection process. Interested candidates should apply online through the official Bengal Business School website. Document verification and counseling sessions are conducted post-application.

Key Points

  • Comprehensive 23-module curriculum covering all aspects of digital marketing from fundamentals to advanced strategies
  • Hands-on training with industry-standard tools including Google Ads, Meta Ads, Google Analytics, and WordPress
  • Practical exposure through capstone projects and real-world case studies
  • Additional certifications from Google and Meta upon course completion
  • Flexible learning options with regular mode and weekend live classes available
  • Career guidance and interview preparation support included

BBS Diploma Digital Marketing Fees

Fees Structure

Fee ComponentAmount
Tuition Fees₹75,000
Hostel Fees (Optional, per month)₹4,000-8,000
Total Fees (1 Year)₹75,000
  • Hostel fees are optional and vary based on room type and occupancy.
  • The tuition fee of ₹75,000 covers the entire 1-year program.
  • Early bird scholarship of up to ₹25,000 is available for early applicants.
  • Merit-based scholarships are also offered based on academic performance.
  • All fees should be verified with the official college website for current year updates.

BBS Diploma Digital Marketing Admission 2026

Admissions

EventDetails
Application StartApril 2026 (Ongoing)
Application DeadlineAugust 2026 (Tentative)
Counseling DatesSeptember 2026 (Tentative)
Batch Start DateOctober 2026 (Tentative)
Document VerificationPost-selection

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

  • Passed 10+2 from a recognized board in any stream
  • Valid 12th marksheet and certificate
  • Eligibility for merit-based selection based on academic performance

Admission Process

  • Online application form submission through the official website
  • Merit-based selection based on 12th marks and application review
  • Shortlisted candidates invited for counseling and interaction
  • Document verification and eligibility confirmation
  • Admission offer issuance post-verification
  • Confirmation of seat through fee payment and document submission

BBS Diploma Digital Marketing Scholarships 2026

Scholarships

Scholarship TypeAmountEligibility
Early Bird ScholarshipUp to ₹25,000Early application (within first month of admission opening)
Merit-Based ScholarshipBased on academic performance12th marks and academic excellence
  • Scholarship amounts are adjusted against the final course fees.
  • Early bird scholarship is available for students who apply within the designated early application period.
  • Merit-based scholarships are awarded based on the candidate's 12th marks and overall academic performance.
  • Interested candidates should contact the admissions office for specific scholarship application procedures and deadlines.

Table of Contents

BBS Diploma Digital Marketing FAQs

Ques. What is the duration of the Diploma in Digital Marketing program?

Ans. The Diploma in Digital Marketing at Bengal Business School is a 1-year full-time program. The course is structured into 23 comprehensive modules covering all aspects of digital marketing. Students can choose between regular classes or weekend live classes depending on their schedule. The program includes practical assignments, projects, and a capstone project that provides real-world industry experience. Upon completion, students receive a diploma certificate along with additional certifications from Google and Meta.

Ques. What tools and platforms are covered in this diploma program?

Ans. The program provides hands-on training with industry-standard tools and platforms including Google Ads, Meta Ads (Facebook and Instagram), Google Analytics, Google Search Console, WordPress, SEO tools, email marketing platforms, and AI tools like ChatGPT. Students learn to create and manage digital marketing campaigns, analyze campaign performance, optimize websites for search engines, and develop content marketing strategies. The curriculum also covers web development basics and UX design principles relevant to digital marketing.

Ques. What are the career opportunities after completing this diploma?

Ans. Graduates can pursue careers as Digital Marketing Specialists, SEO Specialists, Social Media Managers, Content Marketing Managers, Google Ads Specialists, Email Marketing Specialists, and Freelance Digital Marketers. The diploma is recognized by industry professionals and provides a strong foundation for entry-level positions in digital marketing agencies, e-commerce companies, startups, and corporate marketing departments. Many graduates also start their own freelance digital marketing businesses using the skills acquired during the program.

Ques. Is this diploma program suitable for working professionals?

Ans. Yes, the Diploma in Digital Marketing is designed for both students and working professionals. Bengal Business School offers flexible learning options including regular full-time classes and weekend live classes. This allows working professionals to pursue the diploma without leaving their jobs. The program is also available in online mode, making it accessible to candidates from different locations. The 1-year duration makes it a quick and efficient way to gain digital marketing skills.

Ques. What certifications are included with this diploma?

Ans. Upon completing the Diploma in Digital Marketing, students receive the college diploma certificate. Additionally, the program includes training for Google and Meta certifications, which are highly valued in the industry. These certifications validate your expertise in Google Ads, Google Analytics, and Meta advertising platforms. The certifications enhance your resume and increase your employability in the digital marketing job market. The college provides exam preparation and support for obtaining these industry-recognized certifications.

Ques. How does this diploma compare to other digital marketing courses?

Ans. Bengal Business School's Diploma in Digital Marketing stands out due to its comprehensive 23-module curriculum, industry-standard tool training, flexible learning options, and inclusion of Google and Meta certifications. The program is more affordable than many other digital marketing courses while providing extensive practical training. The college's industry partnerships ensure that the curriculum remains current with market trends. The 1-year duration allows quick entry into the job market, and the career guidance and interview preparation support provided by the college increase placement success rates.

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