Samhitha Degree College Rajahmundhry BBA Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

Ans. The total fee for the 3-year BBA Digital Marketing programme at Samhitha Degree College is INR 1,59,000, charged at INR 53,000 per year. Students from BC, SC, ST, EBC, and Minority categories in Andhra Pradesh can avail the Jagananna Vidya Deevena scheme, which reimburses the full tuition amount through the state government. Students from families with income below INR 4.5 LPA may also apply for the Central Sector Scholarship of INR 10,000 per year on the National Scholarship Portal.

Ans. While BBA General covers broad management subjects including finance, HR, and marketing without a specialisation focus, BBA Digital Marketing specifically trains students in online marketing tools and channels. Key differentiators include coursework in search engine optimisation (SEO), social media marketing, content creation, Google Analytics, email marketing, and e-commerce management. Students pursuing digital marketing as a career or freelance practice benefit more from the specialised track, while those aiming for MBA in general management may prefer the BBA General route.

Ans. BBA Digital Marketing graduates can pursue roles as social media managers, SEO analysts, content marketing executives, email campaign coordinators, and e-commerce coordinators at digital agencies, startups, and retail companies. Freelancing as a digital marketing consultant for small and medium businesses is also a common path. Graduates with strong portfolios can transition quickly into paid media management or performance marketing roles. Many also pursue MBA in Marketing or digital certifications from Google, Meta, or HubSpot to strengthen their profile.

Ans. Admission to BBA Digital Marketing at Samhitha Degree College is conducted through the AP-OAMDC centralised portal managed by APSCHE. No entrance exam is required. Candidates from any stream in 10+2 or Intermediate register online, enter their marks and college preferences, and are allotted a seat based on merit rank. Once allotted, they must report to the college on the designated joining date with original Intermediate certificate, transfer certificate, and community certificate for verification and enrolment.

Ans. The BBA Digital Marketing degree is awarded by Adikavi Nannaya University, Rajahmundry, a UGC-recognised state university with jurisdiction over colleges in the East and West Godavari districts. The degree is valid for MBA admissions at universities in Andhra Pradesh through AP ICET, and for national MBA programmes through CAT, MAT, or CMAT. The university-issued degree is also valid for government job applications and other postgraduate programme admissions across India.

Ans. Yes. BBA Digital Marketing graduates from Samhitha Degree College are fully eligible to pursue MBA with a specialisation in Marketing or Digital Business. In Andhra Pradesh, MBA admissions are managed through AP ICET conducted by APSCHE. National MBA programmes at IIMs, XLRI, and other top schools require CAT or equivalent test scores. An MBA in Marketing builds on the BBA Digital Marketing foundation and opens senior roles in brand management, growth marketing, and marketing strategy at leading organisations.