The BBA in Digital Marketing is well-structured with a positive student-faculty relationship, enhanced by the accessibility of faculty through various communication channels. Each semester features three Continuous Assessments worth 30 marks each, with the best two scores averaged, alongside a semester-end exam of 50 to 70 marks. The program typically spans 3 years, with total fees previously set at 2,51,000 INR, including a yearly fee of 1,28,000 INR.
A merit-based scholarship offered a 15,000 INR discount on the final installment. For the 2023-2025 cohort, the program's duration has been reduced to 2 years, with fees increasing to approximately 300,000 INR, and there's potential for further fee increases.
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