Content Curator | Updated on - Mar 30, 2026

The MBA (Marketing Management) programme at Aditya Degree College, Kakinada is a 2-year full-time postgraduate course affiliated to Adikavi Nannaya University (AKNU), Rajahmundry. The programme covers core management subjects along with specialised marketing topics including consumer behaviour, brand management, digital marketing, sales management, market research, and international marketing, preparing students for leadership roles in marketing and business. The total course fee is Rs 70,000 for the 2-year duration (Rs 35,000 per year). Admission is through AP ICET (Andhra Pradesh Integrated Common Entrance Test), which is mandatory for government-quota seats. The programme is offered in full-time on-campus mode and is popular among graduates seeking careers in marketing, sales, brand management, and business development.

Admissions for the 2026-27 academic session are expected to open in September 2026, based on the previous year's pattern (September 7 to September 16, 2025). AP ICET 2026 is the primary entrance exam, with the exam scheduled for May 2, 2026. The AP ICET 2026 registration is currently ongoing (extended till March 17, 2026). The APICET 2025 cutoff rank for OC category at Aditya Degree College was 41,988 (Round 1).

Key Points

Affiliated to Adikavi Nannaya University (AKNU), Rajahmundry
AP ICET is the mandatory entrance exam for government-quota MBA admissions
Specialisation in Marketing Management with focus on digital marketing and brand management
Strong placement support with companies visiting the campus for marketing and sales roles
NAAC accredited institution with experienced management faculty

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Cutoff
FAQs

Aditya Degree College Kakinada Latest Updates and News

Key Updates1

Other Updates1

10 Apr, 2026 AP ICET 2026 exam is scheduled for May 2, 2026, for MBA/ MCA admissions. The Admit card will be released on April 15, 2026, @cets.apsche.ap.gov.in.

Aditya Degree College MBA Fees

The MBA (Marketing Management) programme at Aditya Degree College, Kakinada carries a total fee of Rs 70,000 for the 2-year duration, charged at Rs 35,000 per year. This is among the most affordable MBA programmes in the Kakinada region. Hostel facility is available for girl students at Rs 36,000 to Rs 80,000 per year (optional); boys may opt for private PGs near the campus at approximately Rs 5,000 to Rs 7,000 per month.

Fee Structure

Fee Component	Year 1 (Rs)	Year 2 (Rs)	Total (Rs)
Tuition Fee	35,000	35,000	70,000
Other Charges (Books, Exam)	As applicable	As applicable	As applicable
Total Fees	35,000	35,000	70,000

Fees are refundable as per university norms in case of withdrawal before the academic year begins.
A one-time registration/admission fee is charged at the time of joining.
Hostel fee (Rs 36,000 to Rs 80,000 per year) is optional and applicable only for girl students opting for on-campus accommodation.
Fees are typically collected in two instalments per year.

Aditya Degree College MBA Admission 2026

Admissions to the MBA (Marketing Management) programme at Aditya Degree College, Kakinada are primarily through AP ICET rank for government-quota seats. The 2026-27 admission season is expected to open in September 2026. AP ICET 2026 registration is currently ongoing (extended till March 17, 2026), with the exam scheduled for May 2, 2026.

College Admission Dates

Event	Date
AP ICET 2026 Registration Start	February 5, 2026
AP ICET 2026 Registration End	March 17, 2026 (Extended)
AP ICET 2026 Admit Card	April 15, 2026
AP ICET 2026 Exam Date	May 2, 2026
AP ICET 2026 Result	May 16, 2026
AP ICET Counselling	July 10, 2026 (Tentative)
College Admission / Batch Start	September 2026 (Tentative)

Entrance Exam Dates

Exam	Event	Date
AP ICET 2026	Registration Start	February 5, 2026
AP ICET 2026	Registration End	March 17, 2026 (Extended)
AP ICET 2026	Admit Card	April 15, 2026
AP ICET 2026	Exam Date	May 2, 2026
AP ICET 2026	Result	May 16, 2026
AP ICET 2026	Counselling	July 10, 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidates must have a Bachelor's degree (any discipline) from a recognised university with a minimum aggregate of 50% marks (45% for reserved categories).
Candidates appearing in the final year of graduation are also eligible to apply provisionally.
AP ICET qualification is mandatory for government-quota seats.

Admission Process:

Register and appear for AP ICET 2026 (mandatory for government-quota seats).
Participate in AP ICET counselling based on rank and preference.
For management-quota seats, apply directly to the college with graduation mark sheets and other documents.
Pay the admission fee and complete document verification to confirm the seat.

Aditya Degree College MBA Scholarships 2026

Aditya Degree College, Kakinada supports MBA students through various government and institutional scholarship schemes. Students from economically weaker sections and reserved categories can benefit significantly.

Scholarship Schemes

Scholarship	Eligibility	Amount
NSP (PM-USP) Yojana	80% in graduation, AICTE recognised PG course, parental income up to Rs 4.5 Lakhs	Up to Rs 82,000 per annum
AP State Government Fee Reimbursement (SC/ST/BC/EBC)	Reserved category students with family income below prescribed limit	Full or partial tuition fee reimbursement
Post-Matric Scholarship (OBC)	OBC students with family income below Rs 1 Lakh	As per government norms
Aditya Merit Scholarship	Top-performing students based on academic merit	Varies (institutional)

Government scholarships are processed through the AP government's scholarship portal.
Students must maintain a minimum of 75% attendance and 50% marks to remain eligible.
Application deadlines for government scholarships are typically between September and November each year.

Aditya Degree College MBA FAQs

Ques. Is AP ICET mandatory for MBA (Marketing Management) admission at Aditya Degree College?

Ans. Yes, AP ICET (Andhra Pradesh Integrated Common Entrance Test) is mandatory for government-quota MBA admissions at Aditya Degree College, Kakinada. The exam is conducted by APSCHE. Management-quota seats may be available through direct admission based on graduation marks. The APICET 2025 cutoff rank for OC category at this college was 41,988.

Ques. What is the total fee for MBA Marketing Management at Aditya Degree College, Kakinada?

Ans. The total fee for the 2-year MBA (Marketing Management) programme is Rs 70,000 (Rs 35,000 per year). A registration fee is also charged at the time of joining. This is among the most affordable MBA programmes in the Kakinada region.

Ques. What are the career options after MBA Marketing Management from Aditya Degree College?

Ans. After MBA (Marketing Management), students can work as marketing managers, brand managers, digital marketing specialists, sales managers, market research analysts, or business development executives in FMCG, retail, IT, banking, and service industries. The college's placement cell supports students in securing roles with reputed companies.

Ques. What is the difference between MBA Marketing Management and MBA Financial Management at Aditya Degree College?

Ans. MBA Marketing Management focuses on consumer behaviour, brand management, digital marketing, and sales strategy. MBA Financial Management focuses on corporate finance, investment analysis, financial planning, and banking. Both programmes have the same fee (Rs 70,000 total) and admission process through AP ICET. Students should choose based on their career interests.

Ques. Does Aditya Degree College offer MBA in Digital Marketing specifically?

Ans. Aditya Degree College offers MBA with Marketing Management specialisation, which includes digital marketing as a key component of the curriculum. The programme covers social media marketing, SEO, content marketing, and e-commerce, making it relevant for the digital economy. Students interested specifically in digital marketing can also consider the BBA (Digital Marketing) programme at the UG level.

Ques. What is the AP ICET 2026 exam pattern for MBA admission?

Ans. AP ICET 2026 is a 3-hour computer-based test with 200 questions covering Analytical Ability (75 marks), Mathematical Ability (75 marks), and Communication Ability (50 marks). The exam is conducted in English and Telugu. There is no negative marking. The exam is scheduled for May 2, 2026. Students are advised to register before the deadline of March 17, 2026.