Content Curator | Updated on - Mar 30, 2026

The BBA (Digital Marketing) programme at Aditya Degree College, Kakinada is a 3-year full-time undergraduate course affiliated to Adikavi Nannaya University (AKNU), Rajahmundry. The programme combines core business administration subjects with specialised digital marketing topics including social media marketing, search engine optimisation (SEO), content marketing, email marketing, Google Ads, e-commerce, and digital analytics, preparing students for careers in the rapidly growing digital marketing industry. The total course fee is Rs 90,000 for the entire 3-year duration (Rs 30,000 per year). Admission is based on 10+2 marks, and no mandatory entrance exam is required. The programme is offered in full-time on-campus mode and is popular among students targeting careers in digital marketing agencies, e-commerce companies, startups, and corporate marketing departments.

Admissions for the 2026-27 academic session are expected to open in June 2026, with the process typically running through July-August. Based on the previous year's pattern, students can apply directly to the college or through the AP government's online admission portal. The 2025-26 admission cycle closed in October 2025.

Key Points

Affiliated to Adikavi Nannaya University (AKNU), Rajahmundry
Specialised training in SEO, social media marketing, Google Ads, and content marketing
Practical exposure to digital marketing tools including Google Analytics, HubSpot, and Canva
Strong career prospects in digital marketing agencies, e-commerce, and corporate marketing
NAAC accredited institution with experienced faculty and modern infrastructure

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Highlights
Fees
Admission
Scholarships
FAQs

Aditya Degree College BBA Fees

The BBA (Digital Marketing) programme at Aditya Degree College, Kakinada carries a total fee of Rs 90,000 for the complete 3-year duration, charged at Rs 30,000 per year. This is competitive for a professional BBA programme with digital marketing specialisation. Hostel facility is available for girl students at Rs 36,000 to Rs 80,000 per year (optional); boys may opt for private PGs near the campus at approximately Rs 5,000 to Rs 7,000 per month.

Fee Structure

Fee Component	Year 1 (Rs)	Year 2 (Rs)	Year 3 (Rs)	Total (Rs)
Tuition Fee	30,000	30,000	30,000	90,000
Other Charges (Lab, Books, Exam)	Included	Included	Included	Included
Total Fees	30,000	30,000	30,000	90,000

Fees are refundable as per university norms in case of withdrawal before the academic year begins.
A one-time registration/admission fee of Rs 10,000 is charged at the time of joining (included in the first-year fee).
Hostel fee (Rs 36,000 to Rs 80,000 per year) is optional and applicable only for girl students opting for on-campus accommodation.
Fees are typically collected in two instalments per year.

Aditya Degree College BBA Admission 2026

Admissions to the BBA (Digital Marketing) programme at Aditya Degree College, Kakinada are merit-based, on the basis of marks obtained in the 10+2 (Intermediate) examination. No mandatory entrance exam is required. The 2026-27 admission season is expected to open in June 2026.

College Admission Dates

Event	Date
Admission Form Availability	June 2026 (Tentative)
Application Deadline	July - August 2026 (Tentative)
Document Verification	July - August 2026 (Tentative)
Batch Commencement	August - September 2026 (Tentative)

Entrance Exam Dates

Exam	Event	Date
AP EAPCET 2026	Registration Start	February 4, 2026
AP EAPCET 2026	Registration End	March 7, 2026
AP EAPCET 2026	Exam Date	May 12-15 & 18, 2026
AP EAPCET 2026	Result	June 1, 2026

Note: AP EAPCET is not mandatory for BBA (Digital Marketing) admission at Aditya Degree College. Admission is direct based on 10+2 marks.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidates must have passed 10+2 (Intermediate) from any recognised board (any stream - Science, Commerce, or Arts).
Minimum aggregate of 50% marks in the qualifying examination is generally required.
Candidates appearing in the 10+2 examination are also eligible to apply provisionally.

Admission Process:

Visit the college campus or apply through the AP government's online admission portal.
Submit the application form along with required documents (10th and 12th mark sheets, transfer certificate, caste certificate if applicable).
Pay the registration fee of Rs 10,000 at the time of admission confirmation.
Seat allotment is based on merit (10+2 marks).
Complete fee payment and document verification to confirm admission.

Aditya Degree College Kakinada: Students' Opinion

AI-Generated Summary based on 2 Reviews

Students become eligible for campus placements starting in the fourth semester, with 75% qualifying by the fifth semester. The college offers training to boost placement success, attracting major companies such as Infosys, TCS, Wipro, and Accenture. The highest salary package reaches 10 LPA, and the average is 4 LPA. Internship opportunities, like a three-month stint at a digital marketing agency, provide practical experience.

The annual college fee is about 40,000, totaling approximately 1.5 lakh over three years. While scholarships were awarded to seniors last year, the current batch did not receive any. However, the government offers a scholarship of 5,000 per year. The college maintains a 100% placement rate, with an average salary package of 3.5 lakh per annum.

By Collegedunia’s Personal AI

Aditya Degree College BBA Scholarships 2026

Aditya Degree College, Kakinada supports students through various government and institutional scholarship schemes. Students from economically weaker sections and reserved categories can benefit significantly.

Scholarship Schemes

Scholarship	Eligibility	Amount
NSP (PM-USP) Yojana	80% in Class 12, AICTE/UGC recognised UG course, parental income up to Rs 4.5 Lakhs	Up to Rs 82,000 per annum
AP State Government Fee Reimbursement (SC/ST/BC/EBC)	Reserved category students with family income below prescribed limit	Full or partial tuition fee reimbursement
Post-Matric Scholarship (OBC)	OBC students with family income below Rs 1 Lakh	As per government norms
Aditya Merit Scholarship	Top-performing students based on academic merit	Varies (institutional)

Government scholarships are processed through the AP government's scholarship portal.
Students must maintain a minimum of 75% attendance and 50% marks to remain eligible.
Application deadlines for government scholarships are typically between September and November each year.

Aditya Degree College BBA FAQs

Ques. What digital marketing tools and platforms are taught in BBA Digital Marketing at Aditya Degree College?

Ans. The BBA (Digital Marketing) programme covers Google Ads, Google Analytics, Facebook Ads Manager, Instagram marketing, YouTube marketing, SEO tools (SEMrush, Ahrefs), email marketing platforms (Mailchimp), content management systems (WordPress), and design tools (Canva, Adobe Photoshop). Students gain hands-on experience with these tools through practical projects.

Ques. What is the total fee for BBA Digital Marketing at Aditya Degree College, Kakinada?

Ans. The total fee for the 3-year BBA (Digital Marketing) programme is Rs 90,000 (Rs 30,000 per year). A one-time registration fee of Rs 10,000 is charged at the time of joining. This is competitive for a professional BBA programme with digital marketing specialisation.

Ques. What are the career options after BBA Digital Marketing from Aditya Degree College?

Ans. After BBA (Digital Marketing), students can work as digital marketing executives, social media managers, SEO specialists, content marketers, PPC specialists, email marketing managers, or e-commerce managers in digital marketing agencies, e-commerce companies, startups, and corporate marketing departments. Students can also pursue MBA (Marketing) for higher studies.

Ques. Is BBA Digital Marketing open to students from all streams?

Ans. Yes, BBA (Digital Marketing) at Aditya Degree College is open to students from all streams (Science, Commerce, and Arts) who have passed 10+2 from a recognised board. The programme does not require any specific subject background, making it accessible to students with diverse academic interests.

Ques. Can I get Google or Meta certifications during BBA Digital Marketing at Aditya Degree College?

Ans. The BBA (Digital Marketing) curriculum at Aditya Degree College includes training on Google Ads and Google Analytics, which prepares students for Google certifications. Students are encouraged to pursue Google Digital Garage, Google Ads, and Meta Blueprint certifications alongside their degree to enhance their employability.

Ques. What is the scope of BBA Digital Marketing in the current job market?

Ans. Digital marketing is one of the fastest-growing career fields in India, with demand from e-commerce companies, startups, FMCG brands, IT companies, and digital agencies. BBA Digital Marketing graduates from Aditya Degree College can find opportunities in Hyderabad, Bangalore, Mumbai, and Chennai. The rise of social media, OTT platforms, and e-commerce has significantly increased demand for skilled digital marketers.

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Why To Join Aditya Degree College Kakinada - Reviews & Rating

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Rekha

4.3Helpful

BBA, Digital Marketing

Reviewed on Dec 29, 2022(Enrolled 2019)

Aditya Degree College

Fees and Financial Aid:

The fee structure was very reasonable. Around 1lakh 50 thousand was the fee for a total of three years. 100 percent placement was provided by the college. And I got placed on 4 campuses. The average package was 3.5 lakhs per annum.

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Satya Dattu sana

4.5Helpful

BBA, Digital Marketing

Reviewed on Nov 9, 2021(Enrolled 2019)

College review

Fees and Financial Aid:

Our annual college fee is an average of 40000 and scholarship and was given for only previous year batch of our seniors in our batch they did not give any checks. The government only gives 5000 per year and the job requirements is after the placement of the results of the exam

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