Sevdie Institute of Management and Technology Lucknow PG Diploma Marketing And Sales Management: Fees 2026, Course Duration, Dates, Eligibility

Ans. The total fee for the 1-year Post Graduate Diploma in Marketing and Sales Management at Sevdie Institute of Management and Technology, Lucknow, is INR 66,500. This covers all charges for the full programme. SIMT is a BTEUP-affiliated and AICTE-approved private polytechnic. The fee applies to students admitted under the general category via the JEECUP-based merit counselling process. It is among the more affordable PG diploma programmes in management available in Lucknow.

Ans. This programme is designed for graduates from any recognised university, or diploma holders from BTEUP-affiliated institutions, who wish to acquire specialised skills in marketing and sales management. A minimum of 50% aggregate marks at the qualifying level is preferred. The programme is particularly suitable for those seeking to enter sales, business development, marketing communications, or retail management roles in organisations across Lucknow and Uttar Pradesh.

Ans. JEECUP is the UP Polytechnic Joint Entrance Examination conducted by the Examinations Regulatory Authority, Uttar Pradesh. Candidates register at the official JEECUP portal, appear in the relevant paper of the examination, and receive a merit rank after result declaration. Students then participate in online counselling to select SIMT Lucknow and the PG Diploma in Marketing programme. Admitted candidates must report to the institute with original qualification certificates for document verification and fee payment.

Ans. Graduates of the Post Graduate Diploma in Marketing and Sales Management from SIMT Lucknow can pursue roles in sales management, marketing communications, business development, retail management, and customer relationship management. Employment opportunities are primarily available with businesses, trade firms, FMCG distributors, and service companies in Lucknow and across Uttar Pradesh. The programme equips graduates with practical sales techniques, marketing strategy knowledge, and customer handling skills valued by employers in the region.

Ans. The Post Graduate Diploma in Marketing and Sales Management at SIMT Lucknow is a 1-year full-time programme. It is affiliated to the Board of Technical Education, Uttar Pradesh (BTEUP), and is designed to be completed in two semesters. The programme covers marketing management, consumer behaviour, sales strategy, product promotion, and business communication. Upon successful completion, students receive the BTEUP-certified PG Diploma credential, which is recognised across organisations in Uttar Pradesh.

Ans. Students from SC, ST, and OBC categories domiciled in Uttar Pradesh can apply for the UP Post-Matric Scholarship through scholarship.up.gov.in after confirming admission at SIMT. The scholarship amount is governed by UP state government norms. Students with family income below INR 4.5 LPA may also apply for the NSP Central Sector Scholarship at scholarships.gov.in. Both scholarship processes require the student to have completed enrolment at SIMT Lucknow before applying.