Shanti Business School Ahmedabad Post Graduate Diploma in Management [PGDM] Digital Marketing & Brand Communications: Fees 2026, Course Duration, Dates, Eligibility

Ans. The PGDM in Communication at Shanti Business School (SBS) in Ahmedabad is a 2-year programme approved by AICTE and accredited by NBA. It combines management subjects with communication strategy covering marketing communications, public relations, and corporate branding. SBS has international tie-ups with Czech University of Life Sciences Prague and Florida State University.

Ans. SBS Ahmedabad accepts valid scores from CAT, XAT, MAT, CMAT, ATMA, NMAT, and GMAT for PGDM Communication admission. The general category CAT cutoff is 67 percentile. Shortlisted candidates attend a Group Discussion, Written Ability Test, and Personal Interview at the SBS campus. Final selection is based on entrance exam score (35%), GD/WAT/PI (40%), academic record (20%), and extracurricular activities (5%).

Ans. The total programme fee for PGDM Communication at SBS Ahmedabad is INR 7,85,000 for the full 2-year duration. A registration fee of INR 1,000 is payable at the time of application. Hostel accommodation is available for boys and girls at INR 2,34,500 to INR 2,95,000 per year and is not included in the programme fee.

Ans. PGDM Communication graduates from SBS Ahmedabad can target roles in marketing communications, public relations, brand management, corporate communications, and advertising across FMCG, consulting, and services companies. The 2024 batch achieved a 100% placement rate with an average package of INR 8.65 LPA and a highest package of INR 16.12 LPA. Recruiters include Asian Paints, PwC, Hindustan Unilever, and Deloitte.

Ans. Female students may apply for the AICTE Pragati Scholarship of INR 50,000 per year and differently-abled students may apply for the AICTE Saksham Scholarship on similar terms, both through the AICTE portal. Students who scored above the 80th percentile in Class 12 and have family income below INR 4.5 lakh per year may apply for the Central Sector Scheme scholarship of INR 20,000 per year through the National Scholarship Portal.