What entrance exams are accepted for PGDM at SBS Ahmedabad?

SBS Ahmedabad accepts CAT, MAT, XAT, ATMA, and CMAT scores. The score must have been obtained within 12 months prior to your application date at SBS.

What is the minimum eligibility for PGDM at SBS Ahmedabad?

Candidates must be graduates from a UGC-recognised university with a minimum of 50% aggregate (45% for reserved categories). Final-year students can apply on provisional basis and must submit results by October 31, 2026.

What is the selection process for PGDM at SBS?

Shortlisted candidates attend a Group Discussion, Written Ability Test or Idea Representation session, and a Personal Interview at the SBS campus. Final merit is based on Entrance Exam (35%), GD/WAT/PI (40%), Academics (20%), and Sports or Extra-Curricular Activities (5%).

What is the total PGDM fee at SBS Ahmedabad?

The total PGDM fee at SBS Ahmedabad is INR 7.85 lakhs for two years. Fee can be paid in four semester-wise instalments. Contact shantibschool.edu.in for the current fee structure.

What is the application fee at SBS Ahmedabad?

The application fee at SBS Ahmedabad is INR 995 plus GST. Both online and offline application modes are available. Applications can be submitted at shantibschool.edu.in or by visiting the campus.

Can a CAT non-qualifier apply for PGDM at SBS Ahmedabad?

Yes. CAT is not mandatory at SBS. Candidates can apply using valid MAT, XAT, ATMA, or CMAT scores instead of CAT. Any one of these five accepted exams is sufficient for eligibility.

What is the PGDM intake at SBS Ahmedabad?

SBS Ahmedabad offers 180 seats for PGDM and 120 seats for PGDM-Marketing. Both programmes are two-year AICTE-approved courses and follow the same admission process.

Does SBS Ahmedabad admit students without work experience?

Yes. Work experience is not mandatory for PGDM admission at SBS Ahmedabad. Freshers are welcome. Work experience, if any, can add value during the Personal Interview stage but is not a selection criterion.

What is the BBA eligibility and selection basis at SBS?

The BBA at SBS requires Class 12 pass (any stream) with a minimum of 45% aggregate (general category) or 40% (reserved category). Selection is based on merit in Class 12 marks. No entrance exam is required for BBA or BCA.

Does SBS Ahmedabad offer education loans or scholarships?

Yes. SBS is empanelled with IDFC First Bank for education loans and scholarship support. PGDM students can apply for loan assistance directly through the bank via the SBS admissions office. The total fee of INR 7.85 lakhs can also be paid in four instalments.

Shanti Business School Ahmedabad PGDM Marketing: Fees 2026, Course Duration, Dates, Eligibility

Collegedunia Team

Content Curator | Updated on - Aug 19, 2026

Shanti Business School (SBS) in Ahmedabad offers a 2-year PGDM in Marketing, approved by AICTE and accredited by NBA. The programme covers sales management, brand strategy, consumer behaviour, and digital marketing for FMCG, retail, and corporate marketing roles. Admission requires a valid CAT/XAT/MAT/CMAT score and a GD/WAT/PI at the SBS campus. Total fee is INR 7,85,000. SBS has international tie-ups with Czech University of Life Sciences Prague and Florida State University.

📋 Admission Status: Admissions expected to open February 2027 (Tentative).

SBS Ahmedabad PGDM Marketing Fees 2027

Component	Amount (INR)
Total Programme Fee (2 Years)	INR 7,85,000
Hostel (Boys and Girls, Optional, per year)	INR 2,34,500 to INR 2,95,000
Total Fees (Hostel charges separate)	INR 7,85,000

Total programme fee of INR 7,85,000 covers the complete 2-year PGDM excluding hostel charges.
A registration fee of INR 1,000 is payable at the time of application.
Hostel is optional and charged separately at INR 2,34,500 to INR 2,95,000 per year for boys and girls.

SBS Ahmedabad PGDM Marketing Admission 2027

Event	Date
CAT 2026 Registration Closes	September 15, 2026
CMAT 2027 Registration Opens	October 17, 2026 (Tentative)
CAT 2026 Exam	November 29, 2026
XAT 2027 Registration Closes	December 6, 2026
CAT 2026 Result	December 24, 2026 (Tentative)
XAT 2027 Exam	January 3, 2027
CMAT 2027 Exam	January 24, 2027 (Tentative)
SBS PGDM Application and GD/PI	February to March 2027 (Tentative)
Academic Session Begins	June 2027 (Tentative)

CAT 2026 registration is currently open and closes on September 15, 2026.
Candidates may also apply through XAT, MAT, CMAT, ATMA, NMAT, or GMAT scores.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor’s degree in any discipline from a UGC-recognised university with a minimum of 50% aggregate marks (45% for SC/ST/PwD categories).
Valid score in CAT, XAT, MAT, CMAT, ATMA, NMAT, or GMAT. The general category CAT cutoff is 67 percentile.
Final-year undergraduate students may apply provisionally and must submit their degree certificate by October 31 of the joining year.

Admission Process

Register on the SBS Ahmedabad official website and pay the INR 1,000 application fee.
Upload academic certificates, entrance exam scorecard, ID proof, and passport photograph.
Shortlisted candidates are called to the SBS campus for a Group Discussion, Written Ability Test, and Personal Interview.
Final merit is calculated as Entrance Exam score 35%, GD/WAT/PI 40%, Academic record 20%, and Sports or Extracurricular Activities 5%.
Receive the offer letter, pay the seat acceptance fee, and complete enrolment formalities before the June 2027 session begins.

✓ Opt for this if

Graduates aiming for sales, brand management, or digital marketing roles in industry.
Those wanting an AICTE-approved PGDM Marketing from an Ahmedabad B-school at an affordable fee.
Students with interest in consumer goods, retail, or FMCG marketing careers post PGDM.
Candidates seeking a management degree close to home in Gujarat within a reasonable budget.

✗ Skip if

Seeking PGDM Marketing from a top B-school for a high-starting-salary corporate marketing track.
Need an MBA or PGDM from IIM or NMIMS for brand management at leading MNCs.
Targeting digital marketing leadership roles where premier B-school alumni networks are critical.

SBS Ahmedabad PGDM Marketing Placement 2025

Metric	Value
Highest Package	INR 16.12 LPA
Average Package	INR 8.65 LPA
Placement Rate	100%
Placement Year	2024 Batch
Top Recruiters	Asian Paints PwC MRF Hindustan Unilever Deloitte PepsiCo Nestle Coca-Cola

SBS Ahmedabad PGDM Marketing Scholarships 2027

Scholarship	Amount	Eligibility
AICTE Pragati Scholarship	INR 50,000 per year	Female students in AICTE-approved programmes with family income up to INR 8 lakh per year. Apply via the AICTE portal.
AICTE Saksham Scholarship	INR 50,000 per year	Differently-abled students in AICTE-approved programmes with family income up to INR 8 lakh per year. Apply via the AICTE portal.
Central Sector Scheme of Scholarships	INR 20,000 per year	Students who scored above the 80th percentile in Class 12 with family income below INR 4.5 lakh per year. Apply via NSP.

AICTE Pragati and Saksham scholarships are applied through the AICTE portal (aicte-pragati-saksham-gov.in).
Central Sector Scheme scholarships are applied through the National Scholarship Portal (scholarships.gov.in).

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Shanti Business School Ahmedabad Latest Updates and News

17 Sep, 2026 MAT September 2026 CBT exam admit cards have been released @mat.aima.in. The exam will be held on Sept 20, 2026. Read More.

17 Sep, 2026 CMAT 2027 exam date has been declared. CMAT 2027 will be held on Feb 7, 2027. Registrations will commence soon @cmat.nta.nic.in. Read News.

15 Sep, 2026 CAT 2026 registration deadline has been extended to Sept 22, 2026, @iimcat.ac.in. CAT 2026 is scheduled for Nov 29, 2026. Read News.

18 Jul, 2026 XAT 2027 registration begins @xatonline.in. Register by Dec 6. The exam will be held on Jan 3, 2027 (2 PM to 5 PM). Read News.