JPIM PGDM Marketing and IT FAQs
Ques. What makes the PGDM Marketing and IT at JPIM different from a regular MBA Marketing?
Ans. The PGDM Marketing and IT at JPIM integrates core marketing management subjects with information technology applications, covering areas such as digital marketing, e-commerce, database management, and marketing analytics. A regular MBA Marketing focuses primarily on traditional and digital marketing strategy without the IT component. This dual-specialisation structure is suited for students who wish to work at the intersection of marketing teams and technology departments, particularly in IT companies, e-commerce platforms, and tech-enabled B2B businesses.
Ques. Which entrance exams are accepted for PGDM Marketing and IT at JPIM?
Ans. JPIM accepts valid scores from CAT, MAT, XAT, CMAT, GMAT, and ATMA for PGDM Marketing and IT admission. Candidates must have appeared in at least one of these examinations. After shortlisting based on the entrance score, candidates are invited for a Group Discussion and Personal Interview at the JPIM campus. The combined score from all three stages determines the final admission merit.
Ques. What career roles are available after PGDM Marketing and IT from JPIM Meerut?
Ans. Graduates of the PGDM Marketing and IT programme can pursue roles such as Digital Marketing Manager, Product Marketing Analyst, IT Sales Executive, E-Commerce Manager, CRM Specialist, and Business Development Manager in technology firms. Key hiring industries include IT services, e-commerce, digital advertising agencies, retail technology firms, and banking technology divisions. Candidates who supplement the programme with certifications in Google Analytics, HubSpot, or Salesforce often find faster entry into digital and tech-marketing roles.
Ques. Is the PGDM Marketing and IT from JPIM recognised by employers in the IT sector?
Ans. The PGDM Marketing and IT from JPIM is affiliated with CCS University, Meerut, which is a UGC-recognised state university. Most private sector employers, including IT service companies, software product firms, and e-commerce businesses, accept PGDM qualifications at par with an MBA for marketing and sales roles. Candidates targeting senior roles at larger IT firms should verify whether the company’s HR policies specify a degree requirement beyond the PGDM credential.
Ques. Are scholarship options available for PGDM Marketing and IT students at JPIM?
Ans. JPIM offers a Merit-Based Fee Concession of up to 25% of tuition fees for candidates who score highly in entrance examinations such as CAT or CMAT. Students from families with annual income below INR 2 lakhs per year can also apply for the UP State Government Scholarship of up to INR 30,000 per year through the UP Scholarship portal after enrolment. Scholarship eligibility requires maintaining at least 75% attendance throughout the programme duration.


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