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The Master of Business Administration with Marketing Specialization at Siddhartha Institute of Engineering and Technology is a 2-year full-time postgraduate program designed to develop marketing professionals with expertise in brand management, consumer behavior, and digital marketing. This specialized track within the MBA program equips students with advanced knowledge in marketing strategy, market research, and customer relationship management. The program maintains the same affordable fee structure of approximately 48,000 per year (total 96,000 for 2 years) with an intake of 180 seats across all MBA specializations. The Marketing specialization is particularly popular among students aspiring to careers in brand management, product marketing, digital marketing, and market research.

Admissions for the 2026-2027 academic year are currently ongoing. The registration deadline for TG ICET 2026 is March 16, 2026, with the entrance exam scheduled for May 13-14, 2026. Counselling and seat allocation are expected to commence after result declaration on June 19, 2026, with classes typically beginning in July 2026. Students can opt for the Marketing specialization during the specialization selection process after admission.

Key Points:

Specialized curriculum focusing on brand management, consumer behavior, and digital marketing
Core courses in marketing management, market research, and consumer psychology
Advanced electives in digital marketing, brand strategy, and customer relationship management
Practical case studies on real-world marketing campaigns and brand strategies
Industry exposure through guest lectures from marketing professionals and brand experts
Hands-on training in marketing analytics and consumer insights tools
Internship opportunities with leading brands and marketing agencies

Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
Cutoff
FAQs

SIET MBA (Marketing) Fees

The MBA Marketing specialization at SIET maintains the same fee structure as the general MBA program with total fees of 1,04,000 for the entire 2-year duration. The tuition fees comprise 96,000, while miscellaneous fees account for 8,000. This affordable fee structure makes quality marketing education accessible to students from diverse economic backgrounds, with government scholarships and fee reimbursement schemes available for eligible candidates.

Fee Structure

Fee Component	Year 1 (INR)	Year 2 (INR)	Total (INR)
Tuition Fees	48,000	48,000	96,000
Miscellaneous Fees	5,500	2,500	8,000
Total Fees	53,500	50,500	1,04,000

Students from SC/ST categories and those with family income below specified thresholds may be eligible for government scholarships and fee reimbursement schemes.
Payment can be made in installments as per college guidelines.

SIET MBA (Marketing) Admission 2026

SIET MBA Marketing admissions are conducted through the Telangana ICET (Integrated Common Entrance Test) examination, which is the mandatory entrance exam for MBA programs in Telangana colleges affiliated with JNTUH. After securing admission to the MBA program, students can opt for the Marketing specialization during the specialization selection process. The admission process is merit-based, with seat allocation following the official counselling schedule.

Important Dates

Event	Date
TG ICET 2026 Registration Start	February 12, 2026
TG ICET 2026 Registration Deadline	March 16, 2026
TG ICET 2026 Admit Card Release	May 4, 2026
TG ICET 2026 Exam Date	May 13-14, 2026
TG ICET 2026 Answer Key Release	May 29, 2026
TG ICET 2026 Result Declaration	June 19, 2026
MBA Counselling & Seat Allocation	July 2026 (Tentative)
Specialization Selection	July 2026 (Tentative)
Classes Commencement	July 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree in any discipline with minimum 50% aggregate marks (45% for SC/ST candidates)
Valid TG ICET 2026 score/rank
Candidates appearing in final year of graduation can also apply

Admission Process

Register for TG ICET 2026 on the official portal (icet.tgche.ac.in)
Appear for the entrance examination on scheduled dates
Obtain TG ICET rank based on performance
Participate in official counselling conducted by JNTUH/TGCHE
Select Marketing specialization during specialization choice process
Report to college with required documents for final admission
Complete fee payment and registration formalities

SIET MBA (Marketing) Scholarships 2026

SIET MBA Marketing students are eligible for various government and institutional scholarships to support their education. The primary scholarship available is the National Scholarship Scheme (NSP) under PM-USP Yojana, which provides financial assistance to deserving students. Additionally, students from SC/ST categories and those meeting income criteria may avail fee reimbursement schemes offered by the Telangana government.

Scholarship Details

Scholarship Name	Eligibility	Amount	Application Deadline
NSP (PM-USP) Yojana	80% in Class 12, AICTE recognized PG courses, parental income �� 4.5 Lakhs	82,000 per annum	As per NSP portal
TS Government Fee Reimbursement	SC/ST students, family income below specified threshold	Up to full tuition fees	As per government notification
Merit-based Scholarships	Top performers in entrance exam	Varies	As per college policy

Scholarship eligibility and amounts are subject to government policies and college guidelines.
Students must maintain minimum 50% marks and 75% attendance to retain scholarships.
Application deadlines are announced on the college website and official portals.
Interested candidates should register on the National Scholarship Portal (scholarships.gov.in) for government schemes.

SIET MBA (Marketing) Placement 2026

SIET MBA Marketing graduates have strong placement prospects in the marketing and advertising sector. The college maintains strong relationships with leading brands, advertising agencies, and marketing firms. Marketing specialization graduates from SIET have secured positions in roles such as Brand Manager, Product Manager, Marketing Executive, and Digital Marketing Manager. Based on overall college placement data, the median salary package stands at 6 LPA, with top recruiters including YUPPTV, ALTRAN, and Byjus. Marketing specialization graduates typically secure positions in consumer goods, technology, e-commerce, and advertising sectors.

Placement Details

Placement Metric	Details
Specialization Focus	Marketing
Median Salary Package	6 LPA
Salary Range	5 LPA - 15 LPA
Primary Sectors	FMCG, Technology, E-commerce, Advertising, Retail
Career Roles	Brand Manager, Product Manager, Marketing Executive, Digital Marketing Manager
Top Recruiters	Leading brands, advertising agencies, and marketing firms

Placement statistics are based on overall college data.
Individual placement outcomes for Marketing specialization may vary based on academic performance, skill development, and market conditions.

SIET MBA (Marketing) FAQs

Ques. What is the difference between general MBA and MBA Marketing specialization at SIET?

Ans. The general MBA program provides broad management education with core courses in all functional areas. The MBA Marketing specialization focuses specifically on marketing-related subjects including brand management, consumer behavior, market research, and digital marketing. Students in the Marketing track take specialized electives in the second year tailored to marketing careers, making it ideal for those targeting marketing industry roles.

Ques. Is digital marketing covered in the MBA Marketing program at SIET?

Ans. Yes, digital marketing is an important component of the MBA Marketing specialization. The curriculum includes courses on digital marketing strategies, social media marketing, content marketing, and marketing analytics. Students gain practical experience with digital marketing tools and platforms used in the industry.

Ques. What career opportunities are available after MBA Marketing from SIET?

Ans. MBA Marketing graduates can pursue careers in brand management, product management, digital marketing, market research, advertising, and sales management. Roles include Brand Manager, Product Manager, Marketing Executive, Digital Marketing Manager, Market Research Analyst, and Sales Manager. Graduates can work with FMCG companies, technology firms, e-commerce platforms, advertising agencies, and retail organizations.

Ques. Are there internship opportunities with brands and marketing agencies?

Ans. Yes, SIET provides internship opportunities during the MBA program, particularly in the second year. Students can intern with leading brands, advertising agencies, marketing firms, and e-commerce companies. These internships provide practical exposure to real-world marketing operations and enhance placement prospects.

Ques. What are the key subjects covered in MBA Marketing at SIET?

Ans. Key subjects include Marketing Management, Market Research, Consumer Behavior, Brand Management, Digital Marketing, Advertising and Promotion, Sales Management, Customer Relationship Management, and Marketing Analytics. The curriculum combines theoretical knowledge with practical applications through case studies and real-world marketing projects.

Ques. How does SIET MBA Marketing prepare students for the evolving digital landscape?

Ans. The MBA Marketing program at SIET emphasizes digital marketing and emerging technologies. The curriculum includes courses on digital marketing strategies, social media marketing, marketing automation, and data analytics. Students work on real-world digital marketing campaigns and gain hands-on experience with industry-standard marketing tools and platforms.

Siddhartha Institute of Engineering and Technology Hyderabad MBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

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