Rohini College of Engineering and Technology [RCET], Palkulam, Kanyakumari, an AICTE-approved autonomous college affiliated to Anna University, offers a two-year Master of Business Administration (MBA) with specialisation in Marketing Management. The programme covers marketing strategy, consumer behaviour, brand management, digital marketing, market research, advertising and sales promotion, distribution channel management, and international marketing. Total tuition fees for the two-year programme are INR 1,30,000. Admission is through TANCET merit-based counselling conducted by Anna University.
MBA (Marketing Management) admissions at RCET for 2026-27 are through TANCET merit-based counselling conducted by Anna University. TANCET 2026 was held on May 9, 2026; results were declared on May 22, 2026. MBA counselling is expected from June 2026 onwards.
Key Points
- RCET is an AICTE-approved autonomous college affiliated to Anna University, located at Palkulam, Kanyakumari, Tamil Nadu.
- The MBA programme has a total approved intake of 150 seats across specialisations; admission is through TANCET merit-based counselling.
- Total tuition fees for the two-year MBA (Marketing Management) programme are INR 1,30,000 (INR 65,000 per year).
- The Marketing Management specialisation covers marketing strategy, consumer behaviour, brand management, digital marketing, market research, advertising and sales promotion, distribution channel management, and international marketing.
RCET MBA (Marketing Management) Fees
MBA (Marketing Management) Fee Structure
| Component | Amount (INR) |
|---|
| Tuition Fee (Year 1) | INR 65,000 |
| Tuition Fee (Year 2) | INR 65,000 |
| Total Fees (2 Years) | INR 1,30,000 |
- Total tuition fees for the two-year MBA (Marketing Management) programme are INR 1,30,000 (INR 65,000 per year), payable annually.
- University examination fees (Anna University) are levied separately.
- Hostel and mess charges, if availed, are billed separately (Total Fees above covers tuition only; hostel charges are separate).
RCET MBA (Marketing Management) Admission 2026
Important Dates
| Event | Date |
|---|
| TANCET 2026 Registration | March 16 to April 15, 2026 |
| TANCET 2026 Exam | May 9, 2026 |
| TANCET 2026 Result | May 22, 2026 |
| MBA Counselling (Expected) | June 2026 onwards |
| Commencement of Classes (Expected) | August 2026 |
Entrance Exam Dates
| Exam | Registration End | Exam Date | Result |
|---|
| TANCET | April 15, 2026 | May 9, 2026 | May 22, 2026 |
- Admission to MBA (Marketing Management) at RCET is through TANCET merit-based counselling conducted by Anna University. Candidates must have a valid TANCET 2026 score.
- TANCET 2026 was held on May 9, 2026; results were declared on May 22, 2026. Counselling is expected from June 2026 onwards.
- After counselling allotment, candidates must report to RCET for document verification with original graduation mark sheets, transfer certificate, community certificate (if applicable), and TANCET allotment letter.
The dates mentioned above are tentative and subject to change.
Eligibility Criteria
- Candidates must hold a Bachelor’s degree in any discipline from a recognised university with a minimum aggregate of 50% marks (45% for SC/ST candidates as per Tamil Nadu government norms).
- Candidates must have a valid TANCET score for MBA. TANCET 2026 was conducted on May 9, 2026.
- Admission is through TANCET merit-based counselling conducted by Anna University; seats are allotted based on TANCET rank and counselling preferences.
Admission Process
- Register for TANCET (tancet.annauniv.edu) and appear for the TANCET MBA exam; TANCET 2026 was held on May 9, 2026.
- Check the TANCET 2026 result declared on May 22, 2026.
- Register for Anna University MBA counselling (expected June 2026) and fill college preferences selecting RCET for MBA (Marketing Management).
- Receive the counselling allotment and report to RCET for document verification on the notified date.
- Pay the first-year fee at the RCET accounts office to confirm admission.
RCET MBA (Marketing Management) Scholarships 2026
MBA (Marketing Management) Scholarships Available
| Scholarship | Amount | Eligibility |
|---|
| Tamil Nadu Government SC/ST/BC/MBC Scholarship | Full tuition fee reimbursement (as per state norms) | Students from SC, ST, BC, and MBC categories domiciled in Tamil Nadu; apply via the Tamil Nadu e-Scholarship portal after admission |
| Post-Matric Scholarship for SC/ST (Central Government) | As per central government norms | SC and ST students with family income below prescribed limits; apply at the National Scholarship Portal (scholarships.gov.in) |
| PM-USHA Scholarship (NSP) | Up to INR 1,30,000 per annum | Eligible students under the central higher education scholarship scheme; apply at scholarships.gov.in after admission |
| Post-Matric Scholarship for Minorities (Central Government) | As per central government norms | Minority community students with family income below the prescribed limit; apply at the National Scholarship Portal (scholarships.gov.in) |
- Tamil Nadu state government scholarships (SC/ST/BC/MBC) are disbursed through the Tamil Nadu e-Scholarship portal; students must apply within the notified window and maintain the prescribed attendance record.
- Central government scholarships under the NSP are open to eligible students across categories; apply at scholarships.gov.in after admission is confirmed.
- Scholarship documentation requirements and deadlines should be confirmed at the RCET admissions office at the time of joining.
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