EIT Faridabad BBA Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

Ans. The total fee for the 3-year BBA Digital Marketing programme at Echelon Institute of Technology is INR 4,25,100. Year 1 costs INR 1,49,700 and Years 2 and 3 cost INR 1,37,700 each. The fee is uniform across all BBA specialisations at this campus and is sourced from the official EIT Faridabad website for 2025-26. It is subject to revision by GGSIPU for the 2026-27 session.

Ans. Echelon accepts both CUET-UG (conducted by NTA) and IPU CET (conducted by GGSIPU) scores for BBA admission. Candidates need to appear for either or both exams, after which GGSIPU releases a centralised merit list. Seat allotment across all affiliated colleges is done via GGSIPU online counselling. There is no separate entrance test held at the college level for BBA admission.

Ans. The BBA Digital Marketing curriculum at Echelon combines core business management subjects (financial accounting, marketing management, human resource management, business law, and business economics) with specialised digital marketing modules including SEO and SEM, social media strategy, content marketing, Google Analytics, e-commerce operations, and paid advertising campaigns. Students typically complete live campaign projects in the final semesters to build a professional portfolio before graduation.

Ans. Graduates of BBA Digital Marketing from Echelon Faridabad are eligible for roles such as digital marketing executive, social media manager, SEO analyst, content strategist, email marketing specialist, and e-commerce coordinator. Entry-level roles in digital agencies, startups, and corporate marketing teams across the Delhi-NCR region are typically accessible to BBA graduates. Many also pursue an MBA in Marketing or an advanced digital marketing certification to accelerate their career growth.

Ans. Yes. The BBA Digital Marketing at Echelon is open to Class XII students from any stream, whether Science, Commerce, or Arts. GGSIPU does not restrict BBA admission to any particular stream at the 10+2 level. The minimum requirement is 45% aggregate marks in Class XII from a recognised board along with a valid CUET-UG or IPU CET score. No specific subject at the Class XII level is mandatory for this BBA specialisation.

Ans. Yes, a BBA from a GGSIPU-affiliated institution is a recognised undergraduate degree accepted for MBA admission across most universities in India. GGSIPU’s own MBA programme at affiliated colleges, including Echelon, takes BBA graduates through IPU CET (PG). Graduates also appear for CAT, MAT, CMAT, and other national MBA entrance exams. The digital marketing specialisation can be a differentiator when applying to MBA programmes with a marketing or business analytics focus.