The Master of Business Administration (Marketing) at Adithya Institute of Technology (AIT), Coimbatore, is a two-year, full-time programme affiliated to Anna University, Chennai, and approved by AICTE. The curriculum covers marketing strategy, consumer behaviour, brand management, digital marketing, and sales management alongside core MBA disciplines. AIT holds NAAC ’A+’ accreditation and is situated in Coimbatore, a significant commercial centre in Tamil Nadu. Admission is through TANCET-based government quota counselling or direct management quota, with a total programme fee of INR 70,000.
📋 Admission Status: Admissions to MBA 2026-27 at Adithya Institute of Technology are currently open. TANCET 2026 was held on May 9, 2026; results were declared on May 22, 2026. Tamil Nadu MBA counselling for government quota seats is in progress. Management quota seats are available through direct application to the institute.
Key Points
- NAAC ’A+’ accredited institute affiliated to Anna University, Chennai
- Two-year full-time MBA with marketing specialisation; AICTE approved
- Total programme fee of INR 70,000 for government quota seats
- TANCET 2026 result declared May 22, 2026; Tamil Nadu counselling in progress
- Coimbatore location offers proximity to retail, FMCG, and banking sectors
Adithya Institute of Technology MBA Marketing Fees
| Component | Amount (INR) |
|---|
| Tuition Fee (per year) | INR 35,000 |
| Total Fees (2 years) | INR 70,000 |
- The total payable for the two-year MBA programme is INR 70,000, computed at the published annual fee of INR 35,000.
- The fee above is for government quota seats allotted through TANCET-based counselling. Management quota candidates may be subject to a different fee structure; applicants are advised to confirm with the Adithya Institute of Technology admissions office.
- Hostel charges are levied separately and are not included in the fee total above.
Adithya Institute of Technology MBA Marketing Admission 2026
Important Dates
| Event | Date |
|---|
| TANCET Registration | Mar 16 to Apr 15, 2026 |
| TANCET Exam | May 9, 2026 |
| TANCET Result | May 22, 2026 |
| Tamil Nadu MBA Counselling | June to July 2026 |
| Commencement of Classes | August 2026 |
Entrance Exam Dates
| Exam | Registration End | Exam Date | Result |
|---|
| TANCET | Apr 15, 2026 | May 9, 2026 | May 22, 2026 |
- MBA admissions at Adithya Institute of Technology proceed through two channels: the Tamil Nadu MBA Centralised Counselling managed by the Directorate of Technical Education (DOTE) for government quota seats, and direct admission for management quota seats.
- TANCET-qualified candidates must register on the Tamil Nadu counselling portal and submit scorecard, academic mark sheets, and category certificates within the notified window.
- Management quota applicants may approach the Adithya Institute of Technology admissions office directly with CAT, MAT, or TANCET scores.
The dates mentioned above are tentative and subject to change.
Eligibility Criteria
- Candidates must hold a Bachelor’s degree in any discipline from a recognised university with a minimum aggregate of 50 per cent marks (45 per cent for reserved category candidates).
- A valid score in TANCET (Tamil Nadu Common Entrance Test), CAT, or MAT is required for admission.
- Candidates appearing in the final year of their qualifying degree are eligible to apply, subject to meeting the minimum eligibility criteria before commencement of classes.
Admission Process
- Qualify the TANCET (Tamil Nadu Common Entrance Test for MBA), conducted by Anna University. Applicants may also use valid CAT or MAT scores for management quota.
- Register on the Tamil Nadu MBA counselling portal managed by the Directorate of Technical Education (DOTE) and upload academic documents, category certificate, and entrance scorecard.
- Participate in the centralised Tamil Nadu MBA counselling; fill in the options form listing preferred colleges and specialisations in order of preference.
- After seat allotment, report to Adithya Institute of Technology with original documents for verification, fee payment, and enrolment.
- Management quota applicants may contact the Adithya Institute of Technology admissions office directly to apply with CAT/MAT/TANCET score and qualifying degree documents.
✓ Opt for this if
- Seeking affordable Anna University MBA in Coimbatore
- Planning marketing or sales career in Tamil Nadu
- Need TANCET-route full-time management education
- Prefer small-cohort learning in a regional college
✗ Skip if
- Seeking national brand MBA or IIM alumni network
- Targeting placements in metros outside Tamil Nadu
- Need robust campus recruitment from large corporates
Adithya Institute of Technology MBA Marketing Scholarships 2026
| Scholarship | Amount | Eligibility |
|---|
| TN Government SC/ST Scholarship | Full tuition reimbursement | SC/ST students domiciled in Tamil Nadu; amount credited directly to institution |
| TN Government BC/MBC Scholarship | Partial fee assistance | BC and MBC Tamil Nadu domicile students; income-based eligibility |
| AICTE Pragati Scholarship (Girls) | Up to INR 50,000 per year | Female students in AICTE-approved management programmes; family income below INR 8 lakh per year |
| AICTE Saksham Scholarship (PwD) | Up to INR 50,000 per year | Students with 40 per cent or more disability in AICTE-approved institutions |
| Anna University Merit Award | Variable | Top-ranked students in Anna University semester examinations; awarded by the university |
- SC and ST students admitted through government quota are eligible for full tuition reimbursement under Tamil Nadu Government scholarship schemes.
- Female students in AICTE-approved management programmes may apply for the Pragati Scholarship through the National Scholarship Portal.
- Adithya Institute of Technology recognises students securing top ranks in Anna University examinations through institutional merit awards each year.
![Adithya Institute of Technology - [AIT]](https://img.collegedunia.com/public/college_data/images/logos/1749306373Screenshot20250607at7.51.48PM.png?h=71.7&w=71.7&mode=stretch)
Comments