DG Vaishnav College Chennai MBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

Ans. A bachelor degree in any discipline with minimum 50 percent aggregate from a recognised university is required for MBA (Marketing) at DG Vaishnav College. SC and ST candidates are eligible at 45 percent as per AICTE and Tamil Nadu government norms. Admission is based on TANCET score followed by Group Discussion and Personal Interview. Final-year graduates may apply provisionally to TANCET.

Ans. The total fee for the 2-year MBA (Marketing) at DG Vaishnav College is INR 4,00,000 (INR 2,00,000 per year) as reported for 2025-26. Hostel charges, examination fees, and caution deposit are payable separately. Tamil Nadu government scholarship schemes and AICTE Pragati Scholarship cover eligible SC/ST/OBC and girl students respectively.

Ans. The MBA Marketing programme at DG Vaishnav College covers marketing management and strategy, consumer behaviour, brand management, digital marketing including SEO, SEM, and social media, sales and distribution management, market research and analytics, retail and e-commerce management, and a marketing dissertation over four semesters.

Ans. MBA Marketing graduates from DG Vaishnav College can work as brand managers, digital marketing executives, market research analysts, sales managers, and product marketing specialists in FMCG, retail, e-commerce, and advertising companies. Chennai’s growing retail sector and digital marketing agencies actively recruit MBA Marketing graduates from AICTE-approved colleges.

Ans. Yes. The School of Management at DG Vaishnav College holds AICTE approval and NBA accreditation for its MBA programme. The parent institution holds NAAC A++ grade (CGPA 3.54/4, 2022) and is affiliated to the University of Madras under autonomous status. Established in 1964, DG Vaishnav College is one of the leading autonomous arts and management colleges in Tamil Nadu, recognised for UGC grants and TN government scholarship schemes.

Ans. TANCET (Tamil Nadu Common Entrance Test) is the primary entrance exam for MBA admission at DG Vaishnav College. MAT (Management Aptitude Test) scores are also accepted. TANCET 2026 is scheduled for May 9, 2026. After the entrance exam, shortlisted candidates appear for a Group Discussion and Personal Interview at the DGVC campus before final merit-list preparation.