CIMAGE Group of Institutions, Patna, recently concluded the AI & Digital Marketing Boot Camp 2026, a five-day intensive training program held at CIMAGE Digital Tower, Patna. Built around the motto “Learn. Build. Compete. Grow.”, the boot camp trained students of BCA, BBA, B.Sc IT, and B.Com (P) programs in Artificial Intelligence (AI)-powered marketing, branding, and content creation, and concluded with student teams presenting fully built, demo-ready startup projects before faculty, mentors, and peers.

Day One: Orientation and Foundations of AI in Marketing

The boot camp opened with an interactive session by Prof. (Dr.) Neeraj Agrawal, Director, CIMAGE Group of Institutions, who encouraged the participating BCA, BBA, B.Sc IT, and B.Com (P) students to embrace AI, build practical digital skills, and participate actively in every session, project, and challenge over the five days.

The opening day’s sessions covered the fundamentals of how AI is reshaping marketing, how brands are built, how content is created using intelligent tools, and how businesses grow through digital channels. The sessions were led by Dr. Pranjal Singh — a film director, educator, and researcher — who combined lectures with hands-on activities and open discussions, setting the tone for the days ahead. His engaging teaching style turned what could have been a dry introduction into a room buzzing with questions and discussions.

Middle Days: Learn a Concept, Then Apply It

Sessions at CIMAGE Digital Tower followed a consistent learn-and-apply format. Each day, students explored AI-powered marketing tools, worked on branding exercises, created digital content, and studied how real businesses grow online. Students were then organized into teams for competitive challenges designed to simulate real-world marketing and business scenarios, encouraging brainstorming, collaboration, and iterative problem-solving.

The workshop is part of CIMAGE’s broader experiential learning ecosystem, which also includes sales training workshops for MBA/PGDM students and income tax return filing workshops for commerce students.

Grand Finale: Students Pitch Demo-Ready Startup Projects

The boot camp concluded with final project presentations, where student teams pitched fully built, demo ready projects. Notable projects included:

• IdeaForge AI – an AI-powered startup accelerator platform

• ChargeIT – an EV charging network concept

• mandotcom – an agritech platform connecting farmers, buyers, and mandi prices • Origin Nutrition and Grow & Grace – AI-crafted D2C (direct-to-consumer) brands • ZYRO, VerifyAI, The Bunk Junction, Max Cool India, among others

Beyond the technology, the presentations were noted for the confidence, storytelling, and business thinking behind each pitch, with students fielding questions on market size and revenue models. Prof. (Dr.) Neeraj Agrawal interacted with each team during the presentations, appreciated their efforts, and urged them to keep learning, innovating, and applying emerging technologies to their careers.

Building Future-Ready Skills for Bihar’s Students

Every participant of the 2026 edition received industry exposure, practical experience, and future-ready skills, along with a certificate of completion. The boot camp was conducted in collaboration with OCP Academy, a training partner CIMAGE has worked with since 2022 to help bridge the digital skills gap among the youth of Bihar.

The initiative sits alongside CIMAGE’s other exposure-driven activities, such as faculty participation in IIT Bombay’s e-Yantra Symposium 2026. CIMAGE Group of Institutions, Patna, offers programs including BCA, BBA, MBA, MCA, B.Sc IT, B.Com (P), B.Tech, and PGDM. Admissions for the 2026–28 batch are currently open.