Bachelor of Business Administration [B.B.A] (Marketing)
$42,082 /Yr
Important Alert
- Early Action Application Deadline For 2026 Intake - Nov 5, 2025
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $42082 |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Housing | $9832 |
| Food Cost | $8705 |
Important Dates
| Event | Application Date |
|---|---|
| Early Action Application Deadline For 2026 Intake | Nov 5, 2025 |
| Regular Decision Application Deadline For 2026 Intake | Jan 15, 2026 |
BBA in Marketing from University of Massachusetts Amherst Overview
BBA in Marketing from University of Massachusetts Amherst is a 4 year program offered by the Isenberg School of Management. Applications for this program are accepted once a year, with early deadlines of November 5, 2025 for 2026 intake. Isenberg School of Management accepts most English proficiency tests for international student admissions, including TOEFL, IELTS, and Duolingo. Applicants with good academic scores are eligible for UMass Amherst Chancellor's Award worth $10,000-$18,000 per year.
BBA in Marketing from University of Massachusetts Amherst Fees
The annual cost of pursuing the BBA in Marketing from University of Massachusetts Amherst is approximately $66,014. This includes around $45,527 in tuition fees and an estimated $20,487 in annual living expenses.
BBA in Marketing from University of Massachusetts Amherst Module
BBA in Marketing from University of Massachusetts Amherst follows the following module:
|
Year |
Course Titles |
Type |
|
Year 1 |
- College Writing (ENGLWRIT 112) - Intro to Microeconomics (ECON 103) - Intro to Macroeconomics (ECON 104) - Calculus / Math Requirement - Statistics - Gen Ed courses (Social World, Diversity, Humanities) - First-Year Seminar |
Gen Ed + Business Core |
|
Year 2 |
- Financial Accounting - Managerial Accounting - Management Communication - Business Info Systems - Introduction to Marketing (MARKETING 301) - Organizational Behavior - Gen Ed (Natural Science, Global Awareness) |
Business Core + Gen Ed |
|
Year 3 |
- Consumer Behavior - Marketing Research - Business Data Analysis - Sales Management - Digital Marketing / Promotions Strategy - Business Law or Ethics - Junior Year Writing - Marketing Electives |
Major Core + Electives |
|
Year 4 |
- Strategic Marketing (Capstone) - International Marketing / Branding / Retail Marketing - Integrative Experience - Open Electives - Internship or Practicum |
Capstone + Marketing Focus |
Eligibility & Entry Requirement
| Category | Requirements |
| Course Duration | 4 Year |
|
School |
Isenberg School of Management |
|
Academic Requirement |
Applicant must have completed their 12th in a related field or equivalent from a recognized university. |
|
English Language Requirements |
|
|
Application link |
|
|
Application Fee |
$85 |
|
Documents Required |
|
Scores Required
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TOP Scholarships
| Scholarship name | Award amount | Eligibility |
|---|---|---|
| UMass Amherst Chancellor's Award | $10,000-$18,000 per year | Merit Based |
Key Resources for Your Study Abroad Journey
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Putnam UMass Scholars Program | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| Washington DC Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| Scholarships in Georgia | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| 1st Formations Business Scholarship | Scholarship per student$ 636/Yr$636 | Level Of StudyBachelor | TypeMerit-Based | |
| Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
| BL Mandhana Scholarships | Scholarship per student$ 10,000/Yr$10,000 | Level Of StudyBachelor | TypeMerit-Based |
Similar Programs
| Program | Important Date | Total Fees | Median Exams Score | Action |
|---|---|---|---|---|
-- | USD 66,410 /Yr |
| ||
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| USD 45,132 /Yr |
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