M.S in Marketing from University of Alabama 2026 Entry: Dates, Fees, Eligibility, Entry Requirements etc.

Tuscaloosa, AlabamaLocation
UniversitySchool type
Estd1820established year
38563enrollment
Public
Partner [8 Courses]
Tuscaloosacampus

Master of Science [M.S] (Marketing)

1 year
full time
On Campus

Field of Study

Ranked #801 out of 1502 by THE Global Ranking 2023

$34,542 /Yr


Important Alert

  • Application Deadline For Fall Intake - Aug 27, 2025

Tuition Fees

Year1st Year Fees
Tuition Fees$34542

Other Expenses

HeadAvg Cost Per Year
Living Cost$15000
Total Cost$15000

Previous Year Tuition Fees

Year1st Year Fees
2023$31460
2021$30250

Important Dates

EventApplication Date
Application Deadline For Fall Intake Aug 27, 2025
Application Deadline For Spring Intake Jan 15, 2026
Application Deadline For Summer Intake May 30, 2026

M.S in Marketing from university of alabama Overview

M.S in Marketing from university of alabama is a 1 -Year Program. University of Alabama accepts almost all English proficiency exams such as IELTS, TOEFL, PTE and Duolingo for international students admission. The Culverhouse College of Business awards scholarships to entering freshmen, current graduate students with a minimum 3.0 grade point average.

M.S in Marketing from university of alabama Fees

The Annual cost of pursuing an M.S in Marketing from university of alabama is approximately $49,542 which includes total tution fees $34,542 and an estimated cost of USD $15,000  (may vary) for living expenses inclusive of housing, food and other living expenses.

M.S in Marketing from university of alabama Dates

Applications to M.S in Marketing from university of alabama are accepted three times in a year that is in Fall, Spring and Summer intake. Application deadline for Fall intake is August 27, 2025, For Spring Intake is January 15, 2026 and for Summer intake is May 30, 2026.

M.S in Marketing from university of alabama Module

M.S in Marketing from university of alabama includes the following modules:

Term

Course Code & Title

Credits

Notes

Term 1

MKTG 600 - Marketing Research

3

Core course on marketing research methods

MKTG 601 - Consumer Behavior

3

Psychological & sociological aspects of consumer behavior

MKTG 610 - Marketing Analytics

3

Quantitative tools for marketing decision-making

Term 2

MKTG 620 - Strategic Marketing Management

3

Marketing strategy formulation and implementation

MKTG 630 - Digital & Social Media Marketing

3

Focus on digital marketing platforms & social media

Elective (e.g., Brand Management, International Marketing)

3

Specialized topics based on student interest

Term 3

MKTG 640 - Marketing Capstone Project / Thesis

3

Integration of knowledge in a practical project or thesis

Elective

3

Additional specialized course

Elective

3

Additional specialized course


Eligibility & Entry Requirement

Category

Details

Duration

One Year

Credits

30

Academic Requirement

A GPA of 3.3 or higher is required for regular admission to this program.

English Language Proficiency Score

TOEFL -90| IELTS- 7.0 | Duolingo- 110 | PTE- 59

Documents Required

  • Online Application Form
  • Letters of Recommendation
  • Resume / CV
  • Statement of Purpose
  • Transcript
  • Proof of English Proficiency Score (TOEFL | IELTS |PTE| Duolingo)

Application Fee

$80

Application Link

MS in Marketing Application link

Interview

Virtual interview


Scores Required

79 / 120

Avg. Score in

TOEFL

6.5 / 9

Avg. Score in

IELTS

59 / 90

Avg. Score in

PTE

110 / 160

Avg. Score in

Duolingo

3.0 / 4

Minimum gpa

GPA

80

Application Fees

30

ECTS Credits


Required Document List

Following are the required documents:

  • Online application form: Students have to submit an online application form at the official website.
  • CV/Resume: Outline of academic achievements and/or awards, publications, relevant work, and/or volunteer experience.
  • Two Letters of recommendation: Referees (Teachers, guidance counselors, or Professors) should comment on academics, and that references should submit along with the application system.
  • Transcripts: The online application will allow students to upload their unofficial transcripts showing all undergraduate and post-baccalaureate coursework. 
  • Statement of purpose: A Statement of Purpose is a short essay that highlights their educational background, achievements, and goals.
  • ELP Scores: Students have to submit their English language proficiency scores like  IELTSTOEFL, or other test scores.

TOP Scholarships

Scholarship nameAward amountEligibility
Culverhouse Graduate ScholarshipsVaries (Partial tuition coverage)All applicants who submit their application by the priority deadline (Dec 15) are automatically considered. Awards are merit-based, considering GPA, GMAT/GRE scores, and overall application strength.
Graduate AssistantshipsPartial tuition waiver + monthly stipendA limited number of competitive assistantships are available. Requires working up to 20 hours/week. Applicants should indicate interest on their application and contact the department directly. Highly competitive.



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Scholarship Grants & Financial Aids

NameScholarship Per StudentLevel of StudyType
BrokerFish International Student ScholarshipScholarship per student$ 1,000/Yr$1,000Level Of StudyBachelorTypeMerit-Based
TEC ScholarshipScholarship per student$ 1,000/Yr$1,000Level Of StudyBachelorTypeMerit-Based
Hani Zeini ScholarshipScholarship per student$ 1,000/Yr$1,000Level Of StudyBachelorTypeMerit-Based
The University of Chicago scholarshipsScholarship per studentVariable AmountLevel Of StudyBachelorTypeMerit-Based
Ritchie-Jennings Memorial Scholarship ProgramScholarship per student$ 10,000/Yr$10,000Level Of StudyBachelorTypeMerit-Based
Business Administration ScholarshipsScholarship per studentVariable AmountLevel Of StudyBachelorTypeMerit-Based

Similar Programs

ProgramImportant DateTotal FeesMedian Exams ScoreAction
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--
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