Bachelor of Science [B.S] [Business Administration - Marketing(B.A)] From Towson University

Rigorous academic studies and hands-on business experience?all subject to strict measures of performance? work in combination to develop the foundation for success, connect students with the professional community and transform students who will have a positive impact in and beyond Maryland.

Graduates of Towson University?s College of Business and Economics will:

Apply Business Knowledge in the Context of Professional Employment

• Demonstrate knowledge of business concepts and theories
• Successfully complete a quality, mentored, reflective professional experience in preparation for future employment

Communicate Properly and Effectively

• Write professional documents that provide audience-centric content, rhetorically appropriate organization, and follow accepted conventions of design, style, grammar, punctuation and mechanics
• Make articulate and persuasive oral presentations

Apply Critical Thinking and Problem-Solving Skills to Organizational Decision Making

• Conduct internal and external analyses of domestic and global organizations, formulate strategies, and identify issues with implementing these strategies
• Practice creative ideation
• Develop comprehensive, justified conclusions that result from systematic application of relevant information and decision criteria to decision alternatives within a realistic organizational decision context

Use Technology Effectively in Business Settings

• Demonstrate competency in the use of analytical software
• Utilize state-of-the-practice software for business applications