M.Sc. in Marketing at University of South Florida: Fees, Eligibility, Entry Requirements, Admission Deadlines & Scholarships

M.S. in Marketing from University of South Florida: Overview

The Master of Science in Marketing (M.S. Marketing) at the University of South Florida (USF), administered by the Muma College of Business, is a 30-32 credit hour, STEM-accredited graduate program designed for early-career professionals and new graduates looking for advanced marketing skills. The curriculum, which can be taken in one year (full-time) or five years (part-time), prepares students with marketing analytics, digital marketing, and brand management expertise. It is suitable for anyone moving from a background in psychology, communications, or economics, or marketers seeking to advance their knowledge. Students are exposed to practical projects, company guest speakers such as Coca-Cola, and exposure to the thriving business environment of Tampa Bay. Graduates of this program go on to become marketing manager, data analyst, or brand strategist, with a median salary of $70,000-$100,000. The program is listed among the best public business schools by U.S. News & World Report.

M.S. in Marketing from University of South Florida: Dates

Applications for the M.S. in Marketing from University of South Florida are accepted for the Fall 2026 and Spring 2026 intake. The application deadline for for Fall 2026 is 1 June 2026 and for Spring 2026 intake is 15 October 2025. Students must apply as early as possible.

M.S. in Marketing from University of South Florida: Fees

The total cost of pursuing an M.S. in Marketing from University of South Florida is approximately $37,222​ (including fees), including $16,666 in tuition and other fees. An estimated cost of $20,556​ for Living expenses include housing, food, transportation, and personal costs, varying by lifestyle. 

M.S. in Marketing from University of South Florida: Module

The M.S. in Marketing from University of South Florida includes the following modules: