Bachelor of Science [B.S] [Marketing Management] From Syracuse University

Marketing graduates are prepared for broad and promising career options, including advertising and promotion management, business-to-business marketing, consulting, marketing management, marketing research, new product development, product and brand management, retailing and wholesaling, and sales management.

All marketing management majors are required to take MAR 356. Other major courses depend on career objectives and should be selected with the assistance of a major advisor. Management electives in the major area of specialization are identified for each marketing management student in consultation with a departmental advisor.