Master of Arts [M.A] [Advertising and Marketing Communications] From Webster University

Only students providing valid contact details (E-mail and phone number) will be contacted by the university regarding their requests.

The master of arts (MA) degree in from Webster University is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field.

Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.

Our degrees are theory and application based and are not intended to be production-oriented. Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate course work in advertising.

Learning Outcomes 

Successful graduates of this program will be able to:

• Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective.

• Determine appropriate advertising and marketing communications objectives, strategies, and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals.

• Develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies.

• Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals.

• Distinguish the influences of culture and international practices on global advertising and marketing communications.