Carnegie Mellon University Marketing Programs

The curiculum at Carnegie Mellon University Marketing Programs emphasizes marketing principles, analysis and strategy. Topics include marketing management, buyer behavior, product policy, pricing, distribution, advertising and promotion and competitive strategy. Concepts are applied through case studies, client presentations and the development of individual/team marketing plans. A strength of these programs is the use of analytical methods from statistical modeling, data mining, machine learning, and operations to understand marketplaces and make marketing decisions.