Bachelor of Science [B.S] [Mass Communication (Electronic Media Communication)] From Middle Tennessee State University

Media Management majors study how to lead, supervise, and motivate employees in the media industry. Program professors are skilled teachers whose backgrounds include academic and professional achievement at the highest levels. The curriculum covers marketing, sales, distribution, programming, and management for the media industry. Students learn about the inner workings of media companies such as radio, television, and digital media. Outside the classroom, students are encouraged to become involved in student media organizations where there are hands-on opportunities in management, marketing, sales, and production. Students are also encouraged to complete internships at the department’s many internship partners. Interns not only learn “on the job” but also begin to establish themselves in the industry.

• Used for instruction are a cable television channel, three TV studios, two electronic newsrooms, a 40-foot, high-definition mobile video production lab, a 100,000-watt FM radio station, a student-operated FM station, postproduction facilities, plus "converged-media experiences" in the Center for Innovation in Media. This specialty blends theoretical and hands-on approaches to electronic media education. Students are encouraged to complete their education with internships in professional settings.

• The real action in the media business is behind the “seen.” Students choosing the media management program, part of the Electronic Media Communication concentration, study the art, craft, and business of behind-the-scenes careers in television, radio, film, and new media. Not only does the program give students the opportunity to learn the ropes of managing media businesses such as TV, radio, and new media, but also the art of production management. Media management covers programming, sales, marketing, and production. Internships with professional media operations give students additional opportunities to round out their educations with real-world experiences.