Why choose Purdue Northwest?
Female graduates taking a selfieTo help you climb up the corporate ladder, Purdue University Northwest offers fast-paced courses designed to lift your nose out of the textbook and simulate the real-world environment of the marketing profession. These experiential learning (EXL) courses take learning outside of the classroom to provide students with hands-on opportunities to study in the field.
Experiential Learning ? Learning by Doing
- Personal Selling: Students participate in a role-play competition with the goal of preparing to perform in real sales situations.
- Each semester, students compete against each other through a series of interactive role-plays requiring intense research and preparation.
- Digital Marketing Campaigns: Put on your creative cap to help develop a digital-themed campaign for a real-world client. Finalized campaigns are then submitted to the client for review.
- Advertising Management: This course provides an understanding and evaluation of advertising functions within the modern business environment. Emphasis is given to history, advertising and the promotional mix, and advertising as a vital communication tool.
- Advertising Campaigns: This fully integrated marketing course pulls elements from MKG 42500 and MKG 42100 to give students a full 360-degree view of what it takes to put together a complete marketing campaign.
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