Bachelor of Arts [B.A] (Advertising (Strategic Brand Management Specialization))
4 years
Full Time
On Campus
Field of Study:
$52,200 /Yr
- Students must apply to both the major and a specialization concurrently. Students may apply to more than one area of specialization but will be admitted to only one. All SMU advertising students are required to take a core set of advertising courses that includes survey, society and ethics, consumer behavior, research, media, business communication, professional seminar, and campaigns.
- In addition, advertising majors must declare and complete a second major or a minor outside of advertising. Because SMU is in the center of a dynamic U.S. advertising market, many students participate in internships for course credit.
- The strategic brand management specialization prepares students to enter the world of advertising and marketing as account or brand managers, project managers, planners/strategists, consumer insight experts, event and promotion specialists, and new business developers.
- This specialization examines the approaches to management in advertising agencies and on the client side.
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Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $52200 |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Books and supply | $876 |
| Miscellaneous expenses | $1600 |
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2023 | $55012 |
| 2021 | $51789 |
Scores Required
Key Resources for Your Study Abroad Journey
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| BeArt Presets-Academic Scholarship | Scholarship per student$ 2,500/Yr$2,500 | Level Of StudyBachelor | TypeMerit-Based | |
| Chuan Ai Lu Engstrom Memorial Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Jagdish Bhagwati Fellowship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
| Comindware Scholarship | Scholarship per student$ 4,000/Yr$4,000 | Level Of StudyApprenticeship | TypeMerit-Based | |
| Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
| Jane M. Klausman Women in Business Scholarship | Scholarship per student$ 5,000/Yr$5,000 | Level Of StudyBachelor | TypeMerit-Based |
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|---|---|---|---|---|
-- | USD 52,200 /Yr |
| ||
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-- | USD 24,451 /Yr |
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| USD 28,658 /Yr |
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