Bachelor of Business Administration [B.B.A] [Marketing] From University of South Carolina

majors in the Darla Moore School of Business at the University of South Carolina will benefit from studying in a department that is widely acclaimed for its scholarly expertise in a variety of areas including consumer psychology, marketing strategy, research methods, behavioral pricing and marketing communications.

As a marketing major, you will develop cutting-edge business knowledge and skills with a strong foundation in liberal arts and sciences. You will also gain global opportunities, cultural awareness and language appreciation. Through your coursework, you will be exposed to continuously updated technology, award-winning faculty, a team environment, field trips to leading industries and a variety of service-learning opportunities. Through these opportunities and internships, you will be able to develop hands-on experience in the field of marketing.

The Darla Moore School of Business has received numerous top academic and research rankings over the past several years. Our undergraduate international business education program is ranked No. 1, according to U.S. News & World Report, and our award-winning professors work closely with their students while remaining at the forefront of business.

Careers

A major in marketing can prepare you for careers in:

• sales
• market research
• nonprofit marketing management
• purchasing
• retail management
• corporate marketing management