Bachelor of Arts [B.A] [Business and Marketing] From Manchester Metropolitan University

Business Enterprise

Business enterprise covers the general principles underlying all business ventures (marketing, strategy, business environment and business planning), focusing on small and medium sized enterprises (SMEs) and the entrepreneur. This course will appeal if you are interested in setting up your own business or working in the SME sector. Major and named route (where you focus solely on your major subject in your final year) students also undertake a business enterprise project in the final year, where you work in teams to set up a live business and compete in a Young Enterprise competition.

Marketing

Marketing is all about presenting people, products and ideas to different audiences. The results can be spectacular, creating global brands that become household names and sparking new trends that revolutionise what we do and how we do it. Job roles in the sector can be very varied and combine skills in project management, marketing operations and campaign planning with creative skills such as devising memorable advertising slogans and writing effective media. Our Marketing degrees are delivered at our award-winning Business School and have been developed in close co-operation with practitioners from the industry, who are also actively involved as expert guest lecturers, mentors and placement employers. Our lively and enthusiastic team regularly organise professional lectures with internationally recognised companies such as Bentley Motors, Heineken International, Q-Hotels and Virgin Trains.