Master of Arts [M.A] [Advertising] From Goldsmiths, University of London

From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA.

Right now the roles within public relations, advertising and marketing are converging. So theÊ offered by the Goldsmiths, University of LondonÊisnÕt about studying ads Ð itÕs about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in todayÕs media landscape.Ê

We want you to understand the power struggles that exist between these three professions so we look at public relations, advertising and marketing as inter-related disciplines, drawing on theoretical and professional debates around issues such as globalisation and homogenised consumption. We also discuss current industry expectations looking at the crossovers that exist between creativity, management and strategy.

WeÕll tackle some of the big things that are changing when it comes to the way the world works - aspects such as globalisation, the control of knowledge, digital technologies, and the way content is created. YouÕll also get an introduction to media and cultural theory, which lies at the intersection between the promotional professions, media and society.

This is a theory-based programme, but it also offers vocational elements, so you can take practice-based options in subjects ranging from online journalism and social media campaigning, to design methods and media law and ethics. You'll also get the latest insights from industry professionals across a range of sectors through our visiting speaker series in the Spring.

We take fields such as sociology, anthropology media and cultural studies to understand how public relations, advertising and marketing get together, where they overlap and where the tensions lie. This means we might take an anthropological perspective on how the promotional professions work together to develop a product Ð not just in terms of its messaging Ð but in terms of how it was conceived and came to market in the first place.

ItÕs important to mention that this isnÕt a business studies-style MA; itÕs a rigorous, academic programme investigating promotional workers and their useÊof media in todayÕs campaigns and debates.Ê

Career Opportunities

From account executivesÊto digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.