Master of Science [M.Sc] [Electronic and Communication Engineering] From University of Huddersfield

TheÊStrategic Marketing Communications programme offered by University of GreenwichÊwill build your understanding of communications planning, consumer decision-makingÊand behaviour, traditional and new media to help you better meet the competitive challenges of aÊchanging marketplace.

You will study advertising andÊpromotional strategies, marketing, branding, how to manage direct andÊdigital marketing relationships, and ways to get insideÊthe customer's mind.Ê

This degree will develop your management skills which are central to the relationship between organisations and customers. You will develop an understanding of ethical, global and cultural issues and the impact they have on marketing.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

Outcomes

This degree aims to:

• Develop your critical understanding of current theoretical developments inÊmarketing strategy which can be applied to organisations and their markets
• Foster a creative yet systematic approach to problem-solving in the area of strategic marketing
• Develop, improve and extend your analytical, conceptual, research and consultancy skills
• Learn to collate, synthesise and analyse a range of data to help solve marketing problems.

Careers

Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Employability

We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. ThisÊoffers you networking, mentoring and internship opportunities, making it a perfect location to develop your career.Ê

You canÊalso reach out to topÊemployers throughÊour dedicated Business School Employability Office. The team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in industry.ÊThis includes the opportunity to network with employers and recruiters at career fairs.