Master [Design Innovation and Service Design] From Glasgow School of Art

Building on concepts and methods from disciplines such as interaction design, user-centred design and innovation management, Service Design emerged as a new generation of designers began to apply methods and processes from those disciplines to the design of services and their often immaterial experience. The discipline continues to grow as the complexity of challenges organisations face increases and the transformation from manufacturing to an experience economy progresses. At GSA, Service Design is taught as a means of applying design processes to complex problems, combining artefacts and interactions to experiences for the design of services that exist, unfold and evolve in both space and time.

Services surround us, and our engagement with them can be a frustrating or rewarding experience. As a human-centred design discipline, the focus is on people - what they do, how they do things, why and when they seek to engage with the world around them through private or public sector services. Throughout this programme, you will find an emphasis upon the social value of service design, as well as its economic importance. The role of Service Design is to put human experience and aspiration at the heart of the design process as it addresses the world of services by ensuring that designed experiences are meaningful and targeted towards usersÕ needs and abilities.ÊConsequently, we have worked with NHS Scotland, the Scottish Government and Highlands & Islands Enterprise, as well as commercial and private sector organisations.

The M.Des Design Innovation and Service Design seeks to equip students with the thinking, tools and processes of service design so that you can drive innovation in the conception, design and delivery of services and service experiences.