Bachelor of Arts [B.A] [Product Design] From University of Canterbury

The scope of product design roles is widening from the traditional design of commercial products to include the design of user experiences, systems, and processes, as well as implementing virtual reality into existing applications.

Increasingly, many product designers work in multidisciplinary teams. Graduates may be employed in large manufacturing companies, design agencies, iwi, educational and training companies, engineering consultancies, and central and local government.

They may do design work for businesses in many industries such as medical, home appliances, packaging, computing, education, graphic design, cosmetics, or therapeutics and pharmaceutical companies.

Product designers can choose to start their own company.

More broadly, BProdDesign graduates will be prepared to work in a variety of roles for modern companies that not only require a technical background, but value innovation, customer focus, and business sense.