Master [Research Master in Business (specialization in Marketing)] From Tilburg University

To study these problems, our students rely on extensive and unique company and/or consumer data. Research data is either self-collected through our elaborate lab facilities (CentER lab) and large scale internet panel (CentERdata), or it is made available through the many company collaborations and research contacts of our faculty with key business partners including retailers (e.g., Jumbo), brand owners (e.g., Unilever, Heineken), and prominent research companies like GfK and Kantar World Panel.?

The at is structured in two phases:?

• a two-year Research Master (RM)
• and a three- to four-year PhD phase

Knowledge sharing

Beyond leading to scholarly publications, research conducted by research master students in marketing based on their coursework (in the form of term papers) or their master thesis have been communicated to practitioners in diverse other ways as well, such as through focused workshops, conferences, press articles and webinars, while their work is also featured in our classrooms to educate a new generation of marketing scholars with the latest trends.

Research master graduates from the marketing program are well-qualified for both academic and professional positions in the public and private sector.

Some of our research-master students embark on a 3-year Ph.D. and become professors in marketing ? not only in the Netherlands, but also abroad. With their research, discoveries, and insights ? expressed through writing, speaking, and teaching ? they help shape the business world.

Many graduates from the research master program in marketing proceeded in our PhD program, after which they have been offered excellent positions not only by leading universities in the Netherlands (Rotterdam School of Management, RU Groningen, TU Eindhoven), but also in the United States (University of Rochester, Penn State University), Europe (Cologne, Leuven, etc.) and Australia (University of South Australia). Alternatively, advanced research positions at leading international firms have been offered to research master graduates that went back to industry.

Others opt for advanced marketing research jobs with international companies and consulting firms like GfK, Deloitte or Accenture. Each year, GfK hires several of our research master students as Business Analysts or Consultants Consumer Insights because of their outstanding training in state-of-the-art marketing research techniques.?

If you are still undetermined as to whether you would prefer to pursue an academic or business career, you are offered the possibility to write a research-master thesis with GfK. Along the way, you can discover whether an academic or a professional position would suit you most.