Bachelor of Arts [B.A] [Arts, Culture, and Media] From University of Groningen

What is the specific impact of audio-visual media upon individuals and culture? How do arts events contribute to our collective cultural memory, individual identity, and sense of place? And, through recent processes of globalisation, how does the transnational consolidation of the creative industries relate to the local organization, symbolic meaning, and marketing of music, film and theater and their collective interpretation? The Arts, Culture, and Media programme is offered at the University of Groningen.

These are some of the issues addressed by the Film, Music, Theatre/ Performing and Audio-visual Arts degree within the Arts, Culture, and Media Department for Dutch and international students who want to study the arts in an international and digitally mediated context. Because the international perspective, this innovative three-year English-language Bachelor's degree specifically highlights the prominent role of arts as interactive forms requiring multidisciplinary theoretical paradigms. To accomplish this, the programme offers both a specialization framework (Analysis and Criticism or Policy and Marketing ) and in-depth study into three of the most dominant internationally mediated and interconnected artistic forms within sonic and visual cultures ( Music, Film and Theatre).

During the programme students acquire a fundamental understanding of the most relevant perspectives and methodologies for studying the arts as mediated processes including arts philosophy, arts cognition, media theory, arts aesthetics, and arts sociology.

Because the programme develops a framework for thinking about the mediation of the arts in international contexts especially in a climate of increased competition and decreased funding, the themes of arts legitimization, globalisation, digitalisation, and intertextuality remain important issues from which to situate current patterns of evaluation, distribution, organization, and creativity.

During the programme, students enroll for two of these three arts disciplines for their major:

• Film
• Music
• Theatre

Job prospects

Once you have graduated, you will be qualified to work within organisations related to the arts, such as theatres, arts companies, concert halls, popular music venues, orchestras and museums. You could also work for a publishing firm, within government institutions, for research companies, or within public media organizations (radio, TV or internet). Your employment tasks will range from arts curatorship and arts research and evaluation to management and policy consultation.

Job examples

• Criticism and Analysis
• Arts Education
• Arts Policy and Marketing
• Research Positions
• Other job possibilities