Bachelor of Commerce [BCom] (Marketing)
$19,368 /Yr
The University of Manitoba Bachelor of Commerce (Honours) Marketing is a four-year, full-time on-campus degree at the Asper School of Business in Winnipeg. International students pay CAD 895.68 per credit hour in 2026-2027, roughly CAD 26,870 (INR 17.89 Lakhs) a year for 30 credits, with September, January and May intakes and an 85% Grade 12 minimum.
The Marketing major locks only 15 credits into five courses including a mandatory Digital Marketing seat, so most of the 120-credit BComm still sits in business core and open electives. MKT 4210 Strategic Marketing acts as a capstone tying consumer behaviour, research and integrated communications into a single applied brief.
- AACSB-accredited Marketing Department is one of the top in North America for consumer behaviour, marketing analytics and digital marketing research.
- MKT 3248 Digital Marketing is built into the required five-course major, not just an elective, unlike most Canadian BComm marketing tracks.
- Asper International Exchange offers Marketing-specific placements including "Marketing in India" in Delhi and "International Marketing" in Israel.
Current Admission Status
Applications for the September 2027 intake are Not Yet Open. International student deadline: 1 May 2027 (Expected, based on prior direct-entry cycles).
Indian applicants should keep IELTS or TOEFL results valid through August 2027 and lock in Grade 12 board results with an 85% average before scheduling the Aurora application.
Also Check: University of Manitoba Admission for Indian Students
University of Manitoba Bachelor of Commerce Marketing Fees and Living Costs 2027
International tuition for the 2026-2027 cycle at the Asper School of Business sits at CAD 895.68 per credit hour. A standard 30-credit year works out to roughly CAD 26,870.40 (INR 17.89 Lakhs), and the full 120-credit BComm reaches about CAD 107,482 (INR 71.56 Lakhs).
| Fee Component | Amount (CAD) | Amount (INR) |
|---|---|---|
| Tuition, per credit hour (Asper) | CAD 895.68 | INR 59,626 |
| Annual tuition (30 credits, one year) | CAD 26,870.40 | INR 17.89 Lakhs |
| Total programme tuition (120 credits, 4 years) | CAD 107,481.60 | INR 71.56 Lakhs |
| Endowment fee (30 credits at CAD 26.44) | CAD 793.20 | INR 52,807 |
| Student organization fee (30 credits at CAD 0.51) | CAD 15.30 | INR 1,019 |
| MISHP health insurance, international (Fall + Winter) | CAD 1,200.00 | INR 79,896 |
| U-Pass transit (Fall + Winter) | CAD 462.00 | INR 30,760 |
| UMSU flat fee (Fall + Winter) | CAD 285.23 | INR 18,990 |
| UMSU health and dental insurance | CAD 380.00 | INR 25,300 |
| Sport and recreation fee | CAD 210.46 | INR 14,013 |
| Library, registration and student services fees | CAD 167.10 | INR 11,125 |
Source: University of Manitoba Registrar, Undergraduate Tuition and Fees 2026-2027.
All INR conversions in the article use a conversion rate of CAD 1 = INR 66.58 as of July 2026. Rates fluctuate daily, verify before applying.
- Tuition is charged strictly per credit hour, so a lighter term of 24 credits lowers the year to about CAD 21,496 (INR 14.31 Lakhs).
- Ancillary fees stack to roughly CAD 3,513 (INR 2.34 Lakhs) a year on top of the tuition sticker price.
- The all-in annual estimate on the Registrar’s fee sheet is CAD 30,384 (INR 20.23 Lakhs), before residence, meals or personal expenses.
Cost of Living in Winnipeg for Bachelor of Commerce Marketing Students
Winnipeg has the lowest cost of living among major Canadian business-school cities. The University of Manitoba’s official international student page publishes the annual range below for one academic year on campus.
| Expense | Monthly (CAD) | Monthly (INR) |
|---|---|---|
| Residence and meal plan (mid-range on-campus) | CAD 1,125 | INR 74,903 |
| Books, supplies and student fees | CAD 292 | INR 19,441 |
| Monthly Total | CAD 1,417 | INR 94,344 |
| Annual Total | CAD 17,000 | INR 11.32 Lakhs |
Source: University of Manitoba, Tuition and Financial Supports for International Students.
- Pembina Hall Residence and University College guarantee rooms only if the deposit clears by 1 June for a September start.
- Groceries at Save-On-Foods and Real Canadian Superstore near Fort Garry campus average CAD 350 to CAD 450 (INR 23,300 to INR 29,960) monthly for a single student.
Also Check: Study in Canada Cost for Indian Students
ROI reality: Total four-year outlay (tuition plus living) lands near CAD 175,000 (INR 1.17 Crore), but Asper Marketing majors report a 91% employment rate after graduation, so a Winnipeg-anchored career path recovers the sticker cost inside six to seven working years.
University of Manitoba Bachelor of Commerce Marketing Admission
Admission runs through direct-entry high-school applications for the September intake and advanced-entry transfer files for Winter or Summer. Indian applicants apply through the Aurora portal with Grade 12 board results and one accepted English test.
Intakes Offered
- Fall intake begins in September and is the primary entry point for direct-entry Bachelor of Commerce Marketing applicants from CBSE, ISC or state boards.
- Winter intake begins in January and accepts Track 1 or Track 2 advanced-entry transfers only, not fresh Grade 12 admits.
- Summer intake begins in May and is limited to Marketing electives or Foundation courses for continuing students, not first-year direct entrants.
Academic Eligibility
The Commerce (Honours) direct-entry track carries the highest academic bar at the university. Applicants must clear both an overall Grade 12 average and a per-course floor across four required subjects.
| Requirement | University Standard | Indian Equivalent (Approximate) |
|---|---|---|
| Overall Grade 12 average | 85% minimum across four required courses | Approximately 85% to 88% on CBSE, ISC or state board; roughly CGPA 8.5 to 9.0 on 10 |
| Per-course minimum | 70% in each required course | Approximately 70% to 75% on CBSE, ISC or state board |
| Required subjects | Grade 12 English, Grade 12 Mathematics, two additional academic Grade 12 courses | Class 12 English Core, Mathematics, plus two academic subjects such as Economics, Accountancy or Business Studies |
- WES (World Education Services) or the University of Manitoba’s internal credential evaluation sets the official India-to-Canada grade equivalence.
- Applicants below the 85% floor can pathway through the International College of Manitoba (ICM) University Transfer Program and move to Asper after 24 transferable credit hours.
English Language Proficiency Requirements
Indian applicants must submit one accepted English test unless a waiver applies. The university publishes strict per-component floors alongside the overall band.
| Test | Overall Minimum | Section Minimums |
|---|---|---|
| IELTS Academic | 6.5 | 6.0 in each of Listening, Reading, Writing and Speaking |
| TOEFL iBT (from 21 January 2026, new 1.0 to 6.0 scale) | 4.5 | 4.0 in each of Reading, Writing, Listening and Speaking |
| TOEFL iBT (tests before 21 January 2026, old 0 to 120 scale) | 86 | 20 in each of Reading, Writing, Listening and Speaking |
| Duolingo English Test | 120 | 105 in Literacy, Comprehension, Production and Conversation |
| Pearson Test of English (PTE) Academic | 58 | Not specified by the university |
| Cambridge C1 Advanced or C2 Proficiency | 180 | Not specified by the university |
| CAEL (Online or Test Centre) | 60 | Not specified by the university |
Note: TOEFL iBT moved to a 1.0 to 6.0 band scale on 21 January 2026. University of Manitoba currently lists both the new 1.0 to 6.0 requirement and the legacy 0 to 120 requirement shown above; both scales are reported during the 2026 to 2028 transition. Verify the current requirement on the official admissions page before applying.
- Indian applicants typically pick IELTS Academic since a 6.0 per-band floor is easier than the tighter 4.0 per-section TOEFL threshold after the 2026 scale change.
- Test scores must be valid on the first day of classes; a June 2025 IELTS certificate is invalid for a September 2027 start.
- English medium of instruction from a CBSE, ISC or IB high school does not automatically waive the ELP; a formal waiver request must be filed with the application.
Read More: University of Manitoba Ranking for Business Studies
Tip for Indian students: Book IELTS at least six weeks before the 1 May application deadline; Asper reviews predicted Grade 12 marks first and asks for the final board result by 1 August 2027, so a delayed test is the most common reason applications sit incomplete.
University of Manitoba Bachelor of Commerce Marketing Application
All international applicants apply through the Aurora Student portal with a single CAD 130 application fee. The document upload window closes with the application deadline, not after it, so late transcripts void the file.
| Intake | Expected Deadline (International) | Status |
|---|---|---|
| Winter 2027 (January start, advanced-entry Track 1 or Track 2 only) | 1 October 2026 | Currently open, direct-entry not eligible |
| Summer 2027 (May start, continuing students only) | 1 February 2027 | Currently open, no first-year Marketing entry |
| Fall 2027 (September start, direct-entry Bachelor of Commerce Marketing) | 1 May 2027 (Expected) | Not yet open, based on prior direct-entry cycle |
- Direct-entry Grade 12 applicants can only start in September, so Winter and Summer lines are included only for advanced-entry transfer or continuing students.
- Final board transcripts are due by 1 June 2027 for Fall 2027 admits based on prior cycle patterns.
- Admission decisions for the Fall cycle are released by mid to late June 2027 based on the university’s historical release window.
Documents Checklist
The Asper direct-entry Marketing file is document-heavy compared to a standard Arts application because Commerce (Honours) uses subject-level cut-offs.
- Grade 12 mark sheet showing English, Mathematics and two academic Grade 12 subjects, plus Grade 11 predicted or in-progress transcript.
- Accepted English proficiency score report sent electronically from the test body to University of Manitoba.
- Copy of the passport bio-data page and financial declaration proving access to at least CAD 22,895 (INR 15.24 Lakhs) for the study permit.
- Non-refundable CAD 130 (INR 8,655) application fee paid by credit card at the end of the Aurora application.
Application Tips for Indian Students
Asper direct-entry files do not require a Statement of Purpose or Letters of Recommendation, so document strategy sits entirely on transcripts and English scores.
- Direct-entry applicants should upload predicted CBSE or ISC Grade 12 marks by 1 May 2027 to trigger a conditional Marketing offer.
- Grade 12 Mathematics counts even if the Indian board records Applied Maths separately, so map the syllabus during upload.
- Marketing major declaration happens at the start of Year 3, so the first two years lock in only the Foundation and Core BComm requirements.
Check Out: University of Manitoba Overview for Indian Students
Application tip: Applicants targeting Fall 2027 should book the IELTS slot by February 2027 and pay the CAD 130 application fee in the first week of April to leave a full month for document uploads before the 1 May deadline.
University of Manitoba Bachelor of Commerce Marketing Scholarships
Entrance funding is largely automatic and tiered by Grade 12 percentage, with a flagship award pinned to Marketing-eligible first-year international students. In-course support kicks in after 24 completed credit hours through continuing scholarships and Asper-specific bursaries.
| Scholarship | Amount (CAD) | Amount (INR) | Eligibility Snapshot |
|---|---|---|---|
| International Undergraduate Student Entrance Scholarship (95%+ tier) | CAD 3,000 | INR 1.99 Lakhs | Grade 12 average of 95% or higher, minimum 24 credit hours enrolment |
| International Undergraduate Student Entrance Scholarship (90%+ tier) | CAD 2,000 | INR 1.33 Lakhs | Grade 12 average of 90% to 94.9%, 24 credit hours enrolment |
| International Undergraduate Student Entrance Scholarship (85%+ tier) | CAD 1,000 | INR 66,580 | Grade 12 average of 85% to 89.9%, 24 credit hours enrolment |
| International Baccalaureate Entrance Scholarship | CAD 1,100 to CAD 3,500 | INR 73,238 to INR 2.33 Lakhs | IB Diploma with 25 to 44 total points, seven tiers |
| International Undergraduate Student Scholarship (continuing) | Variable, funded by budget | Variable | Minimum 3.5 sessional GPA on 4.5 scale after 24 credit hours completed |
| Asper Foundation Bursary | CAD 1,000 renewable | INR 66,580 per year | Financial need, application by 15 July, open to Asper undergraduates |
- The International Undergraduate Student Entrance Scholarship is automatic at application, no separate essay or form required.
- Application for admission must reach Aurora by 1 March to trigger entrance scholarship review for the Fall intake.
- Continuing-year International Student Bursaries open through Aurora on 1 October each year and are closed to first-year students.
External Scholarships for Indian Applicants
Because entrance funding caps at CAD 3,000, Indian applicants target external Canada-bound scholarships to close the tuition gap.
- The Vidya Lakshmi Portal lists over 40 Indian banks funding Canadian undergraduate study permits at INR 40 Lakhs collateral-free.
- The KC Mahindra Scholarship offers up to INR 8.5 Lakhs for Indian students pursuing overseas graduate study, applicable after year one for further education.
Also Check: University of Manitoba Scholarships for Indian Students
Scholarship reality: Even a 95% CBSE topper caps entrance funding at CAD 3,000 (INR 1.99 Lakhs), which covers only 11% of one-year Asper tuition; Marketing majors close the gap through the optional Asper co-op stream from Year 3 onwards.
University of Manitoba Bachelor of Commerce Marketing Salary and Placements
Asper School of Business publishes Marketing-specific placement stats on the programme page and a broader BComm Employment Report each year. Winnipeg’s low cost base means Marketing starting salaries stretch further than headline numbers suggest.
| Metric | Amount (CAD) | Amount (INR) |
|---|---|---|
| Marketing major graduates employed after graduation | 91% | Not applicable |
| Average starting salary, BComm Marketing (2019 cohort, most recent published) | CAD 43,055 | INR 28.66 Lakhs |
| All-major BComm average salary, Asper Employment Survey | CAD 50,661 | INR 33.73 Lakhs |
| Co-op student hourly wage, Asper | CAD 22.12 per hour | INR 1,472 per hour |
| Marketing graduates in Manitoba four months after graduation | Majority (Asper reports 85%+) | Not applicable |
Source: University of Manitoba Marketing (BComm) programme page and Asper School of Business BComm Employment Survey.
- Take-home after federal and Manitoba provincial tax on CAD 43,055 lands near CAD 35,200 (INR 23.44 Lakhs), verify at the Government of Canada income tax calculator.
- The 2019 Marketing salary figure is the most recent Asper publishes; the all-BComm 2024 average of CAD 50,661 gives a more current ceiling for Marketing graduates who choose co-op.
- Co-op stream students report a 95% full-time employment rate at graduation, higher than the non-co-op Marketing track.
Top Recruiters for Asper Marketing Graduates
Recruiters concentrate around Winnipeg-headquartered consumer goods firms, financial services and provincial Crown corporations. Most Asper Marketing grads take their first role in Manitoba before relocating to Toronto or Calgary.
- Winnipeg-headquartered insurers Great-West Lifeco, Canada Life, and IG Wealth Management run structured brand and product marketing pipelines.
- Retail employers Loblaw (Real Canadian Superstore) and Canadian Tire recruit Marketing Research and Consumer Behaviour graduates for category management roles.
- Consumer packaged goods firms Nestle Purina, McCain Foods, and Old Dutch Foods list Asper Marketing majors for brand analyst positions.
- Public sector employers Manitoba Liquor and Lotteries, Manitoba Public Insurance, and the City of Winnipeg hire Marketing majors into communications and campaign roles.
Read More: Marketing Career Pathways in Canada
ROI reality: A CAD 43,055 starting salary in Winnipeg has roughly the same disposable income as CAD 60,000 in Toronto, so Marketing majors keep more of their first paycheque than peers in Rotman or Schulich programmes commuting inside the GTA.
Canada Visa Bachelor of Commerce Marketing
Indian students need a Canadian Study Permit, not a visitor visa, to enrol in the four-year BComm Marketing. Application opens as soon as the Asper offer letter and Manitoba Provincial Attestation Letter (PAL) are in hand, usually four to six months before the September start.
- Study Permit application fee is CAD 150 (INR 9,987) plus a biometrics fee of CAD 85 (INR 5,659).
- Proof of funds requirement is CAD 22,895 (INR 15.24 Lakhs) for one year of living costs, on top of first-year tuition.
- The PGWP (Post-Graduation Work Permit) is issued for up to three years after a four-year Bachelor of Commerce, since degree programs stay fully field-eligible under 2026 IRCC rules.
- PGWP applicants from a degree program must show CLB 7 in an approved English test before permit issue, higher than the CLB 5 needed for college programs.
- Spouses of degree-level study permit holders remain eligible for a Spousal Open Work Permit, though dependants of diploma students no longer qualify since the January 2025 policy change.
- Permanent Residence through Express Entry is achievable within 24 to 36 months of graduation using Canadian marketing work experience and CLB 7 English scores.
Also Check: Canada Student Visa Processing Time for Indian Students
Visa reality: IRCC processing time for Indian study permit applicants runs 8 to 12 weeks in 2026, so an April 2027 application is the safest lodgement window for a September 2027 Asper Marketing start.
University of Manitoba Bachelor of Commerce Marketing Ranking 2027
Asper School of Business is ranked at the subject level by QS across its business portfolio. The BComm Marketing sits under the Business and Management Studies umbrella, which is the ranking Indian applicants should weigh, since Marketing is not separately ranked at the undergraduate level.
| Ranking Body | Category | Position |
|---|---|---|
| QS World University Rankings by Subject 2025 | Business and Management Studies | #251 band |
| QS World University Rankings 2027 | Overall | #560 |
| QS Full-time MBA Rankings, Canada 2026 | Full-time MBA, Canada | #17 |
| QS World University Rankings, Master’s in Marketing 2026 | Master’s in Marketing | Not separately ranked |
| Eduniversal Business Schools, Canada | Business Schools, 3 Palmes | #5 in Canada |
- The QS Business and Management Studies rank sits below Ivey and Rotman but ahead of most prairie-province peer BComm Marketing tracks.
- Asper is an AACSB-accredited business school, a signal Indian recruiters recognise for Marketing hires at CPG firms and financial services.
Check Out: Study in Canada versus USA for Indian Students
Honest take: Asper’s subject ranking is mid-table globally, but the AACSB seal plus Winnipeg’s low cost of living gives Indian BComm Marketing students a stronger post-tax outcome than many higher-ranked Toronto and Vancouver schools.
The University of Manitoba Bachelor of Commerce Marketing suits Indian Grade 12 students with 85% and above who want an AACSB-accredited business degree with digital marketing built into the mandatory core. The one decision-driver is total four-year cost: a Toronto or Vancouver BComm Marketing runs 40 to 60% higher on tuition and rent, so Asper is the cheapest AACSB path to a Canadian degree, a three-year PGWP and the Express Entry PR pipeline.
Bachelor of Commerce Marketing FAQs
Ques. Can Indian CBSE Grade 12 students enter Asper Bachelor of Commerce Marketing directly?
Ans. Yes, CBSE and ISC Grade 12 students with an 85% overall average and a 70% minimum in English, Mathematics and two academic subjects qualify for direct entry to Commerce (Honours) with Marketing declared at Year 3 for the September 2027 intake.
Ques. What is the total four-year cost of Asper Bachelor of Commerce Marketing for Indian students?
Ans. Tuition for 120 credit hours is CAD 107,481.60 (INR 71.56 Lakhs), residence and living costs add CAD 68,000 (INR 45.28 Lakhs), taking total four-year outlay to about CAD 175,000 (INR 1.17 Crore) before scholarships.
Ques. Is Digital Marketing mandatory in the Asper Marketing major?
Ans. Yes, MKT 3248 Digital Marketing is one of five mandatory 15-credit Marketing courses at Asper alongside Marketing Research (MKT 3220), Consumer Behaviour (MKT 3230), Integrated Marketing Communications (MKT 3390) and Strategic Marketing (MKT 4210), so every graduate leaves with formal digital training.
Ques. Does the Marketing major at Asper require joining the co-op stream?
Ans. No, the co-op stream is optional but co-op students report a 95% full-time employment rate on graduation compared to 91% for non-co-op Marketing majors, so most Indian applicants opt in to build Canadian marketing experience for the PGWP.
Ques. Which Marketing elective at Asper is best for Indian students targeting digital marketing careers?
Ans. MKT 4010 Marketing Analytics and MKT 3242 Brand Management are the two highest-signal electives on the approved options list, since they mirror the analytics case interviews used by Great-West Lifeco, McCain Foods and Nestle Purina during Winnipeg on-campus recruiting.
Important Alert
- Direct Entry Application Deadline For Fall 2027 Intake - Oct 1, 2026 - Mar 1, 2027
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $19368 (CAD 26900) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Housing | $8640 (CAD 12000) |
| Transportation | $562 (CAD 780) |
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2024 | $13896 (CAD 19300) |
| 2022 | $15912 (CAD 22100) |
| 2021 | $12570 (CAD 17459) |
Important Dates
| Event | Application Date |
|---|---|
| Advance Entry Application Deadline For Winter 2027 Intake | Aug 1, 2026 - Oct 1, 2026 |
| Direct Entry Application Deadline For Fall 2027 Intake | Oct 1, 2026 - Mar 1, 2027 |
| Advance Entry Application Deadline For Fall 2027 Intake | Nov 1, 2026 - Mar 15, 2027 |
Scores Required
Required Document List
Complete Application
Application Fee
Official Transcripts
English Language Requirements
Completion of secondary school
Key Resources for Your Study Abroad Journey
Course Guides
Top Undergraduate Courses in Canada: Fees 2024, Top Colleges, Admissions, Placements & Salaries
Career and Placement after Course
After completing this program students have job opportunities in sales, others take positions with firms that deal in consumer goods, utilities, communications, insurance, retail chains, banks, garment manufacturing, agricultural products, and high tech among many others.
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Jared J. Davis Grant | Scholarship per student$ 720/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Axol Science Scholarship | Scholarship per student$ 1,440/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored | |
| Business Administration Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| University of Montreal Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
| VueVille Future Technology Scholarship | Scholarship per student$ 720/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Go Clean Scholarship | Scholarship per student$ 2,520/Yr$3,500 | Level Of StudyBachelor | TypeMerit-Based |
Similar Programs
| Program | Important Date | Total Fees | Median Exams Score | Action |
|---|---|---|---|---|
Advance Entry Application Deadline For Winter 2027 Intake (1st Oct 2026) Direct Entry Application Deadline For Fall 2027 Intake (1st Mar 2027) Advance Entry Application Deadline For Fall 2027 Intake (15th Mar 2027) | USD 19,368 /Yr CAD 26,900 /Yr |
| ||
Application Deadline for winter Intake (18th Oct 2026) Document Submission Deadline for winter Intake (1st Nov 2026) Application Deadline for Fall Intake (1st Apr 2027) Document Submission Deadline for Fall Intake (2nd May 2027) | USD 38,292 /Yr CAD 53,184 /Yr |
| ||
-- | USD 14,400 /Yr CAD 20,000 /Yr |
|
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