Master of Business Administration [MBA] (Digital Marketing)
Field of Study:
₹15.2 L/Yr
Laval University Master of Business Administration (MBA) Digital Marketing is a two-year, 45-credit professional programme in Quebec City, full-time and on campus. Entry requires a bachelor’s degree or equivalent, average 3.22 on the 4.33 scale, approximately 75% to 80% or 7.5 to 8.0 on 10 in India. Summer 2027 tuition is unpublished; 2026-27 tuition was C$ 42,008.85 (INR 28.99 Lakhs), a prior-cycle reference, and the deadline is 01 December 2026.
Unlike a general MBA, this course connects management decisions with digital media, e-business strategy, design and usability, performance measurement, recency, frequency and monetary value segmentation and data mining. These tools help students group customers and find patterns before making digital decisions. It suits applicants who want to design and evaluate digital marketing plans, but French-language teaching makes language readiness a material fit requirement.
- Hybrid course meetings can occur monthly or every two weeks, giving full-time students a more flexible schedule.
- The international profile can support one or two semesters at a partner university outside Canada.
- The programme develops analytical and critical-thinking skills alongside management and leadership skills.
Current Admission Status
Applications for the Summer 2027 intake are Open. International student deadline: 01 December 2026.
The intake is the earliest future start with a published international deadline that has not passed. Indian applicants should prepare French evidence and immigration documents before submitting the application.
Also Check: Laval University MBA Admission
Laval University MBA Digital Marketing Fees and Living Costs 2027
Summer 2027 tuition is unpublished after the current programme and fee checks, so no target-cycle tuition total is stated. Verify the target fee on the official fee page.
Prior-cycle reference: These 2026-27 figures come from the official course-based master’s schedule. The 45-credit total is a planning calculation rather than a target-cycle quote.
| Fee component | Prior-cycle amount | INR equivalent |
|---|---|---|
| One course, 3 credits | C$ 2,800.59 | INR 1.93 Lakhs |
| One full-time semester, 12 credits | C$ 11,362.12 | INR 7.84 Lakhs |
| Tuition, 24 credits per academic year | C$ 22,724.24 | INR 15.68 Lakhs |
| Calculated 45-credit tuition, 15 courses | C$ 42,008.85 | INR 28.99 Lakhs |
| Health and hospital insurance, annual | C$ 900 | INR 62,100 |
| Application fee | C$ 475 | INR 32,775 |
All INR conversions in the article use a conversion rate of CAD 1 = INR 69 as of 16 June 2026. Rates fluctuate daily, verify before applying.
Source: Université Laval tuition and budgeting page, 2026-27 prior-cycle schedule.
- A 24-credit academic year at the prior-cycle rate equals C$ 22,724.24 (INR 15.68 Lakhs), but this 45-credit programme needs a separate calculated total.
- The application fee and health insurance are separate listed costs, so include them in your first-year cash plan.
- Because the target fee is unpublished, do not use this planning figure to estimate a scholarship-adjusted net price.
Cost of Living in Quebec City for MBA Digital Marketing Students
Quebec City student living costs are separate from tuition and immigration proof of funds. Laval publishes a combined estimate, so this page does not invent rent, grocery or transport splits.
The official combined estimate is C$ 1,382 per month (INR 95,358), or C$ 16,584 per year (INR 11.44 Lakhs), for planning purposes.
| Expense | Monthly (CAD) | Monthly (INR) | Annual (CAD) | Annual (INR) |
|---|---|---|---|---|
| Combined student living costs | C$ 1,382 | INR 95,358 | C$ 16,584 | INR 11.44 Lakhs |
The prior-cycle planning illustration uses 45-credit tuition of C$ 42,008.85 (INR 28.99 Lakhs).
It adds two years of living costs totalling C$ 33,168 (INR 22.89 Lakhs).
It also adds two years of health insurance at C$ 1,800 (INR 1.24 Lakhs) and an application fee of C$ 475 (INR 32,775).
The combined illustration is C$ 77,451.85 (INR 53.44 Lakhs).
This is a prior-cycle planning illustration, not a target-cycle total, because Summer 2027 tuition remains unpublished.
Check Out: Canada Cost of Study Guide
Fee planning note
Indian applicants should use the 2026-27 calculation only to size funding, then verify the Summer 2027 fee before paying a deposit or finalising a visa budget.
Key insight: The 2026-27 calculation helps size funding, but unpublished Summer 2027 tuition means Indian applicants must verify the official fee before committing.
Laval University MBA Digital Marketing Admission 2027
Admission requires a bachelor’s degree or equivalent, a 3.22 on 4.33 minimum average and quantitative preparation. A 2.8 to 3.21 average can be reviewed case by case, but admission is not automatic. The programme direction assesses the full academic and professional record.
The course is intended mainly for applicants whose prior degree is outside business administration. Your transcript should therefore show both the degree equivalence and the mathematics background needed for business analysis.
| Requirement | Official requirement | Indian applicant reading |
|---|---|---|
| Academic background | Bachelor’s degree or a degree judged equivalent, normally in a field other than business administration | Applicants from engineering, commerce, arts or another field may be considered after equivalency review. |
| Minimum average | GPA (grade point average) 3.22 on a 4.33 scale | Approximately 75% to 80%, or a 10-point cumulative grade point average of 7.5 to 8.0, as an approximate planning range. |
| Case-by-case range | GPA 2.8 to 3.21 on a 4.33 scale may be reviewed | Admission is not automatic, so strengthen the file with relevant preparation and experience evidence. |
| Mathematics | Differential calculus, linear algebra and vector geometry | Applicants without this background may need MAT-1950 Mathematics for Business or an equivalent course. |
| Preparatory coursework | GSE-6003, MNG-6157 and MQT-6002 may be required after previous-study review | Keep syllabi and transcripts available if the admissions team must assess missing management preparation. |
| Application documents | Curriculum vitae, approximately two-page motivation letter, international secondary-school transcript and French evidence when required | Use the motivation letter to connect prior training with a measurable digital marketing objective. |
- A 3.22 average is an eligibility screen rather than a selection promise, so the motivation letter must add course-specific evidence.
- Applicants below 3.22 should submit a complete academic and professional record because the programme may issue a conditional offer or refuse the file.
- Applicants should document quantitative coursework before applying because missing mathematics can lead to a required course in the first session.
French and English Language Requirements
French is the decisive language requirement for non-francophone applicants because teaching, assignments and examinations are in French. English has no formal admission score, but reading English sources is necessary to complete the programme.
The TCF-TP (Test de connaissance du français tout public) is the main published test route. This test supplies the required evidence through mandatory components and written expression.
| Language route | Published requirement | Action for Indian applicants |
|---|---|---|
| French TCF-TP | At least 600 out of 699 on mandatory tests and at least 14 out of 20 in written expression | Submit both required components with the application. |
| French course alternative | FLS-2093 Rédaction de textes argumentatifs, or an equivalent Laval course, with a grade of C or higher | Use this route only when the university accepts the course as equivalent. |
| French waiver | French-language Quebec diploma with the uniform exam, or a university degree from a French-language institution | Provide documentary proof of the qualifying education. |
| English | English is not an admission condition, but English reading comprehension is needed | No IELTS (International English Language Testing System) or TOEFL (Test of English as a Foreign Language) minimum is published, so an English score does not replace French evidence. |
The French test must have been completed less than two years before submission, and the result must be transmitted with the application. Other tests may be considered when they include written expression, but the programme decides whether they satisfy the rule.
- Start French preparation before the Summer 2027 application because the published TCF-TP threshold has two separate score requirements.
- An English-medium Indian bachelor’s degree does not by itself satisfy the published French condition for this French-language programme.
- Applicants relying on a waiver should collect the degree or diploma proof before opening the application file.
Tip for Indian students: Treat French proof as the first eligibility checkpoint, then use the motivation letter to explain your quantitative preparation and digital marketing direction.
Laval University MBA Digital Marketing Application 2027
Summer 2027 is the actionable intake because its application window is open and its international deadline is 01 December 2026. The programme also lists Fall and Winter entry, so Indian applicants can shift intake without changing programme scope, but later starts have different preparation windows.
The current application page publishes opening dates and international deadlines but no decision dates. It also explains that late applications from outside Canada can be postponed because of Certificat d’acceptation du Québec (CAQ) and Study Permit processing.
Deadline source: Confirm the current dates on the university’s international application deadlines page. The page publishes dates but no cutoff time or timezone, so the application portal timestamp controls.
| Intake | Application opens | International deadline | Status on 12 August 2026 |
|---|---|---|---|
| Summer 2027 | 01 May 2026 | 01 December 2026 | Open |
| Fall 2027 | 15 August 2026 | 01 February 2027 | Announced |
| Winter 2028 | 01 January 2027 | 01 July 2027 | Announced |
The dates above apply to applicants whose place of origin is outside Canada. Because the current programme page lists all three semesters, omitting Summer would hide the earliest available start for the target cycle.
Application Documents and Selection
Submit a coherent file rather than treating the minimum average as the whole application. The programme direction reviews prior academic and professional preparation, available resources and the complete record before issuing a definitive offer, conditional offer or refusal.
- Use the curriculum vitae to show marketing, analytics, technology, communication or project experience that supports the digital focus.
- Use the approximately two-page motivation letter to connect your previous degree with a specific digital marketing objective.
- Upload the international secondary-school transcript requested for international applicants along with the standard academic documents.
- Attach French evidence when required, because the language result must be transmitted with the application.
The current programme page does not list a GMAT (Graduate Management Admission Test) or GRE (Graduate Record Examinations) minimum. A test score therefore cannot substitute for the French requirement, mathematics preparation or a course-specific motivation letter.
- Submit Summer 2027 when your French result, academic documents and funding evidence can be complete by 01 December 2026.
- Use Fall 2027 when the 01 February 2027 deadline gives you the preparation time needed to meet the French threshold.
- Use Winter 2028 when the 01 July 2027 deadline better matches your French testing or documentation schedule.
Read More: Canada Study, Scholarship and Visa Requirements
Application timing note
Summer 2027 is open now, but an incomplete French or academic file can undermine the earliest intake, so choose Fall 2027 only when the additional preparation time improves document quality.
Application tip: Build the file around French proof and the two-page motivation letter, then submit before the international deadline that matches your document readiness.
Laval University MBA Digital Marketing Scholarships 2027
Scholarships are available through FSA ULaval and later progress stages, but target-cycle award dates for Summer 2027 are not published. The amounts below are current published planning references, not confirmed Summer 2027 awards.
Cycle context: The table combines current programme-level scholarship information with the currently published Faculty of Business Administration (FSA) and Faculty of Graduate and Postdoctoral Studies (FESP) plan. Verify the award cycle after admission because a live award without a target date is not automatically a Summer 2027 award.
| Award | Value (CAD) | INR equivalent | Eligibility and route | Deadline or cycle |
|---|---|---|---|---|
| FSA admission scholarship | Average C$ 2,000 | INR 1.38 Lakhs | New students entering an FSA programme; apply through the relevant admission scholarship contest. | Current published; target-cycle date not published. |
| FSA excellence scholarship | Up to C$ 5,000 | INR 3.45 Lakhs | Academic results, leadership and social or professional involvement are considered during the MBA or Master of Science programme. | Current published; target-cycle date not published. |
| FSA mobility scholarship | Approximately C$ 2,000 | INR 1.38 Lakhs | Supports an approved study period at a partner university outside Canada. | Current published; target-cycle date not published. |
| FSA and FESP success support, second session | C$ 4,000 for students from outside Canada | INR 2.76 Lakhs | Full-time second-session enrolment and satisfactory progression are required; submit through Capsule. | Current 2026-27 plan; before the end of the second session. |
| FSA and FESP excellence progression, fourth session | C$ 2,500 | INR 1.73 Lakhs | Full-time fourth-session enrolment, at least 24 credits including 21 course credits and a GPA of 3.80 on 4.33 are required. | Current 2026-27 plan; before the end of the fourth session. |
- The admission scholarship can reduce initial funding pressure, but its average value is not a guaranteed award for every Summer 2027 applicant.
- The excellence scholarship rewards results, leadership and involvement, so preserve evidence of these activities rather than relying only on grades.
- The mobility scholarship matters only if you choose the partner-university route, so do not subtract it from the core Quebec City budget.
- The progress awards arrive after enrolment, so Indian applicants should show full first-stage funding without assuming later reimbursement.
Scholarship planning should begin with the admission file because the first award route is tied to entering a new FSA programme. Later awards depend on full-time progress and academic results, which makes the funding sequence different from a tuition waiver at admission.
Scholarship reality
Use the published amounts to identify possible funding routes, but budget Summer 2027 on the full prior-cycle planning reference until Laval publishes the applicable award dates and confirms eligibility.
Scholarship reality: Admission funding may help, but progress awards arrive later, so Indian applicants should show upfront funds and treat every award as conditional.
Laval University MBA Digital Marketing Salary 2027
No course-specific salary or placement report is published for the MBA in Digital Marketing. The closest official evidence is a Quebec-wide marketing and purchasing master’s proxy, and the university warns that surveyed programme names can differ from Laval’s programme.
The proxy is useful for market direction rather than repayment promises because it covers graduates from across Quebec. The official marketing labour-market report publishes employment and salary measures, but it does not publish an offer rate for this Laval course.
| Evidence scope | Published cohort | Response rate | Employment | Related to training | Full time | Average hourly salary (CAD) | INR equivalent |
|---|---|---|---|---|---|---|---|
| School-level closest proxy: Marketing et achats master’s graduates, not Laval MBA Digital Marketing | 2021 graduates, 2023 La Relance survey, 81 respondents | 58% | 93.6% | 86.4% | 97.4% | C$ 36.50 | INR 2,519 per hour |
| Broader Quebec proxy: Administration des affaires master’s graduates | 2021 graduates, 2023 La Relance survey, about 20 months after graduation | 61% | 95.1% | 81.3% | 98.3% | C$ 47.76 | INR 3,295 per hour |
Source: Université Laval Service du développement professionnel, 2023 La Relance employment survey and marketing market analysis.
The university’s marketing analysis identifies digital and e-commerce, communication, sales and business development, and analysis or research as connected career areas. It also notes that employers may seek technical skills in search engine optimization, analytics, social media and customer relationship management.
Because the MBA builds digital marketing planning, performance measurement, data analysis and management skills, it is most useful for applicants who want to connect campaign activity with business decisions. Senior management roles still require experience, so the degree should not be treated as an immediate management-title guarantee.
Career Evidence and ROI for Indian Applicants
The prior-cycle planning illustration is C$ 77,451.85 (INR 53.44 Lakhs).
It covers 45-credit tuition, two years of living costs, two years of health insurance and the application fee, while Summer 2027 tuition remains unpublished.
- The 45-credit figure is a 2026-27 planning calculation, so a target-cycle increase raises the funding gap; replace it with the official Summer 2027 fee before deciding.
- The closest marketing master’s proxy reports C$ 36.50 per hour (INR 2,519), not a graduate salary, so use role-specific offers for comparison.
- The programme lists internships but does not make an integration internship mandatory for international students, so pursue eligible practical experience without counting unconfirmed internship income.
- French-language teaching and the TCF-TP requirement create preparation time and possible testing costs, so complete French evidence before the chosen application deadline.
- The cached policy records a Post-Graduation Work Permit matching the programme, with a four-year maximum and no employer sponsor; model a job-search period before relying on earnings.
The salary figures are gross market measures, and take-home pay varies with federal and provincial tax, Canada Pension Plan (CPP) contributions and Employment Insurance (EI). Use a current Canadian tax calculator before modelling repayment or savings.
The evidence supports a qualitative ROI decision rather than a payback forecast. Applicants with French readiness and a portfolio showing measurable digital planning may gain more from the course than applicants seeking an English-only route with no marketing or analytics evidence.
Outcome scope note
The published employment percentages and hourly salaries are Quebec-wide proxies, so use them to test career assumptions and not to promise a Laval placement or a fixed return.
ROI reality: The course’s value depends on French readiness, measurable marketing practice and a funding plan that survives an unpublished target fee and a non-guaranteed job search.
Canada Visa for Laval University MBA Digital Marketing Students 2027
A Canadian study permit is required for the full-time international route, and Quebec applicants must also account for the Certificat d’acceptation du Québec (CAQ). The supplied country facts list the study permit fee and Guaranteed Investment Certificate (GIC) separately from Laval’s living estimate. Check the current official post-study work rules before filing.
- The study permit fee is C$ 150 (INR 10,350), and the student GIC is C$ 20,000 (INR 13.80 Lakhs); keep both separate from tuition and living costs.
- The Post-Graduation Work Permit (PGWP) is open, matches programme duration and has a four-year maximum; model it as a work window, not a job promise.
- The cached skilled-worker screen lists C$ 62,000 (INR 42.78 Lakhs) and 12 months’ work for a federal or Ontario route; Quebec study does not create Ontario eligibility.
- Canada uses permanent residence rather than Indefinite Leave to Remain, so verify Quebec selection rules because the supplied route summary lists changing criteria.
The supplied country facts do not specify a course-specific dependant rule. Indian applicants should verify the current spouse or child eligibility rule before including family travel, housing or insurance in the funding plan.
Check Out: Canada Student Visa Guide
Visa reality: The two-year course can support post-study work, but Indian applicants still need separate Quebec, study-permit and funding checks.
Laval University MBA Digital Marketing Ranking 2027
The latest supplied ranking evidence places Université Laval in the 401 to 500 band globally for Business and Economics in the 2026 Times Higher Education subject ranking. This is a university subject result, not a programme-specific MBA Digital Marketing ranking, so it should not be read as a placement or employer-preference measure.
The ranking provides broad business-school context. Course choice still turns on French study, the digital marketing curriculum, the unpublished fee and relevant practical experience.
| Ranking body | Edition | Scope | Position | Meaning for this course |
|---|---|---|---|---|
| Times Higher Education | 2026 | Business and Economics, Université Laval | 401 to 500 globally | Subject-level context only; no separate MBA Digital Marketing position is reported. |
Ranking note
Use the subject band as context rather than a career proxy, and give greater weight to French readiness, fee confirmation and the course’s digital planning and measurement content.
Honest take: The 2026 subject ranking adds context, but it cannot answer the practical questions that matter most for this course, including language fit, cost and relevant experience.
Laval University MBA Digital Marketing fits Indian applicants who want a French-language, management-focused route into digital planning, measurement and data-informed decisions. The hybrid options, international profile and optional internship add flexibility, but French readiness and unpublished Summer 2027 tuition are material tradeoffs. The Quebec-wide salary proxy supplies market context rather than a Laval outcome, so do not model repayment from it. Start by securing the TCF-TP evidence and verifying the Summer 2027 fee before the 01 December 2026 international deadline.
Laval University MBA Digital Marketing FAQs
Ques. Is Laval University MBA Digital Marketing suitable for an Indian applicant without a business degree?
Ans. Yes, the course is intended for applicants with a bachelor’s degree outside business administration or an equivalent degree. Your file still needs the published academic threshold, mathematics preparation and French evidence unless an accepted waiver applies.
Ques. Does this MBA require IELTS or TOEFL for Indian applicants?
Ans. No English test minimum is published as an admission condition. The practical gate is French, with TCF-TP scores of 600 out of 699 and 14 out of 20 in written expression unless you use an accepted course or waiver.
Ques. How much should an Indian applicant budget for Summer 2027?
Ans. Laval has not published Summer 2027 tuition, so do not treat a prior amount as confirmed. The 2026-27 prior-cycle illustration is C$ 77,451.85 (INR 53.44 Lakhs), including 45-credit tuition, two years of living, health insurance and the application fee. Keep the GIC separate because it is immigration proof of funds.
Ques. Should I apply for Summer 2027, Fall 2027 or Winter 2028?
Ans. Summer 2027 is open to international applicants until 01 December 2026, making it the earliest start. Choose Fall 2027 with its 01 February 2027 deadline or Winter 2028 with its 01 July 2027 deadline when French testing or documents need more preparation.
Ques. Does the degree guarantee a Canadian job or permanent residence?
Ans. No. The closest official evidence is a Quebec marketing master’s proxy reporting 93.6% employment and C$ 36.50 (INR 2,519) hourly salary, not a Laval course outcome. The two-year programme may align with a PGWP, but employment and Quebec permanent selection remain conditional on current rules and your profile.
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | ₹1517258 (CAD 22066) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Housing and Food | ₹1100160 (CAD 16000) |
| Personal Expenses | ₹412560 (CAD 6000) |
Per Credit Cost: $893
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2024 | ₹1473664 (CAD 21432) |
| 2023 | ₹1233279 (CAD 17936) |
| 2021 | ₹761861 (CAD 11080) |
Important Dates
| Event | Application Date |
|---|---|
| Application Deadline For Fall Intake | |
| Application Deadline For Winter 2026 Intake | |
| Application Deadline For Summer Intake | May 1, 2026 - Dec 1, 2026 |
Scores Required


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Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Jared J. Davis Grant | Scholarship per student₹ 68,760/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Golden Key Graduate Scholar Award | Scholarship per student₹ 1 L/Yr$1,500 | Level Of StudyMaster | TypeMerit-Based | |
| Axol Science Scholarship | Scholarship per student₹ 1.4 L/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored | |
| Business Administration Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| University of Montreal Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
| VueVille Future Technology Scholarship | Scholarship per student₹ 68,760/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based |
Similar Programs
| Program | Important Date | Total Fees | Median Exams Score | Action |
|---|---|---|---|---|
Application Deadline For Summer Intake (1st Dec 2026) | INR 15.2 L/Yr CAD 22,066 /Yr |
|
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Comments
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