Bachelor of Arts [B.A] [Marketing] From University of North Carolina

Business Administration - Marketing Concentration - Marketing Strategy at University of North Carolina Wilmington is concerned with the identification and assessment of consumer and commercial market needs and the data-driven development of products and programs to meet those needs. 

Marketing is a career-oriented major that requires analytical abilities, communication skills, and creativity. 

Career opportunities include: marketing research analyst, internet marketing, and services marketing.

Marketing has been around since ancient times. In fact, in Roman mythology, Mercury is the god of trade and commerce. His name is related to the Latin word merx which we now find in the marketing terms merchandise, merchant, and commerce. Mercury is also know as the winged messenger of the gods, appropriate for a profession requiring quick thinking and speedy, reliable communications.

The foundations of marketing involve research to identify customer needs, product development, communication strategy, delivery of products and services to current and potential customers, planning methods to determine where to market and set prices, and knowing how to respond to international markets and cultures as necessary. Marketing is a practical, career-oriented, professional major that requires analytical abilities, logic, communication skills, and creativity.