Bachelor of Science [B.S] [Marketing - Marketing Management] From William Paterson University of New Jersey

We aim to educate and inspire our graduates to create value and build strong companies. You will be equipped to successfully launch innovative products, effectively support strategic initiatives, and efficiently manage the operations of any organization. You will study sustainable organizations and consumer behavior, conduct business research, and learn about international and domestic markets. Our programs of study enable you to develop strong communication and technology skills in a highly collaborative learning environment.?

Students will learn the art and science of marketing through the delivery of a balanced curriculum that ensures fundamental business competence. They will develop analytical, critical reasoning, and communications skills by focusing on customer needs and the dynamics of buyer behavior. Students gain an appreciation of cultural differences, quality concerns, ethical and sustainability issues, and disruptive technology impacts on a global marketplace. Courses in marketing research, consumer behavior, pricing, social media marketing, and digital marketing enable our graduates to provide customer insights and create value for their employers.