Bachelor of Business Administration [B.B.A] (Marketing)
4 years
full time
On Campus
₹20.7 L/Yr
$21,930 /Yr
Through proper selection of courses, you can prepare for a career in general marketing management, promotion management, personal selling and sales management, marketing research, channels management, and/or retail management.
- Conduct and present a comprehensive consumer behavior audit;
- Analyze a company?s existing product, determine its positioning in the marketplace, and develop a marketing mix strategy reflective of its positioning;
- Prepare and defend a marketing plan for a company by integrating appropriate concepts and methods;
- Develop a marketing research plan and defend its procedural soundness;
- Demonstrate an understanding of the stages of the sales process and the way these stages are implemented; and
- Demonstrate an understanding of the global marketplace and how to design marketing strategies that are appropriate for various cultures and countries.
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Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | ₹2071946 (USD 21930) |
Scores Required
Key Resources for Your Study Abroad Journey
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| BeArt Presets-Academic Scholarship | Scholarship per student₹ 2.4 L/Yr$2,500 | Level Of StudyBachelor | TypeMerit-Based | |
| Chuan Ai Lu Engstrom Memorial Scholarship | Scholarship per student₹ 94,480/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Jagdish Bhagwati Fellowship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
| Comindware Scholarship | Scholarship per student₹ 3.8 L/Yr$4,000 | Level Of StudyApprenticeship | TypeMerit-Based | |
| Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
| Jane M. Klausman Women in Business Scholarship | Scholarship per student₹ 4.7 L/Yr$5,000 | Level Of StudyBachelor | TypeMerit-Based |















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