Bachelor of Business Administration [B.B.A] (Marketing)
4 years
full time
On Campus
₹19.6 L/Yr
$21,930 /Yr
Through proper selection of courses, you can prepare for a career in general marketing management, promotion management, personal selling and sales management, marketing research, channels management, and/or retail management.
- Conduct and present a comprehensive consumer behavior audit;
- Analyze a company?s existing product, determine its positioning in the marketplace, and develop a marketing mix strategy reflective of its positioning;
- Prepare and defend a marketing plan for a company by integrating appropriate concepts and methods;
- Develop a marketing research plan and defend its procedural soundness;
- Demonstrate an understanding of the stages of the sales process and the way these stages are implemented; and
- Demonstrate an understanding of the global marketplace and how to design marketing strategies that are appropriate for various cultures and countries.
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Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | ₹1961639 (USD 21930) |
Important Dates
| Event | Application Date |
|---|---|
| Application Deadline For Summer 2025 Intake | |
Scores Required
Key Resources for Your Study Abroad Journey
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Go Clean Scholarship | Scholarship per student₹ 3.1 L/Yr$3,500 | Level Of StudyBachelor | TypeMerit-Based | |
| Business Administration Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| Washington DC Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| BeArt Presets-Academic Scholarship | Scholarship per student₹ 2.2 L/Yr$2,500 | Level Of StudyBachelor | TypeMerit-Based | |
| Chuan Ai Lu Engstrom Memorial Scholarship | Scholarship per student₹ 89,450/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Jagdish Bhagwati Fellowship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific |










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