Bachelor of Arts [B.A] [Business Administrati3n - Marketing] From University of Washington

Overview:

The Marketing option examines the dynamic world of consumer and organizational buyer behavior, and the impact of economic, technological, legal, and social changes on buyer behavior.

The courses in the marketing option cover topics such as:

• Consumer behavior
• Channels of distribution
• Marketing research
• Marketing strategy
• Advertising
• Product development
• Promotion
• Services marketing
• Business-to-business marketing
• Sales administration

Curriculum:

Once accepted into the Business School, marketing students must complete the following courses for graduation.

• 30 credits of core courses:
  • TBUS 300 Managing Organizations
  • TBUS 301 Quantitative Methods
  • TBUS 310 Effective Managerial Communication
  • TBUS 320 Introduction to Marketing Management
  • TBUS 330 Introduction to Information Technology
  • TBUS 350 Business Finance
• 30 credits from Marketing to include:
  • TMKTG 450 Consumer Marketing
  • TMKTG 460 Research Methods
  • TMKTG 475 Marketing Strategy
• 5 credits business capstone TBUS 400 Business Policy and Strategic Management
• Elective credits to bring total to 180