Bachelor of Business Administration [B.B.A] [Marketing] From Georgia Southern University

They offer Bachelor of Business Administration (BBA) degrees in the areas of marketing. Our degree programs provide students with the problem-solving skills and versatile knowledge base needed to manage and lead the modern organization.

Marketing is the dynamic life-blood of every organization. Our marketing curriculum involves a comprehensive study of the basic concepts, techniques, and tools for developing marketing strategies and marketing programs. Students are prepared to help organizations decide which consumer groups to serve and which product and services to produce, and to set appropriate levels of promotional effort, pricing, and other considerations in generating sales. Our graduates assume positions in the areas of retail management, merchandising, product management, product development, sales force management, advertising, and business consulting.

Our innovative curriculum incorporates business fundamentals and the current trends in today?s business environment. You will learn from faculty well-known for their published research and the strength of their teaching skills. Our faculty members genuinely care about your success as a student and will work hard to prepare you for future success in today?s highly competitive global environment. The marketing major also offers students the ability to customize their plans of study with three specializations.

The need for professionally trained and educated sales representatives is organizationally and globally pervasive. The market for highly trained and skilled sales persons and sales managers is strong and continually growing. This emphasis serves the needs of students interested in sales and sales management as a potential career opportunity or as an entry-level marketing position.