Bachelor of Arts [B.A] [Fashion Journalism] From Academy of Art University

Undergraduate students will meet the following student performance criteria:

Research and Concept Development

• Research and develop compelling material for print, online or broadcast media

Technical Skills

• Work effectively with industry standard software.

Verbal and Written Presentation Skills

• Clearly express their ideas utilizing fashion industry vocabulary
• Conduct effective interviews
• Write competent, 1,000 word features
• Competently pitch their ideas

Historical Knowledge

• Intelligently discuss major fashion movements and the work of key stylists, designers, photographers, and magazines

Professional Readiness

• Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry