Master of Arts [M.A] [Web Design and New Media] From Academy of Art University

Graduate students will meet the following student performance criteria:

Design Thinking

• Gather, analyze and apply the information necessary to develop design solutions centered on real target users
• Create interactive architecture to support the needs of the projects? functionality

Visual Communication

• Effectively utilize grid, hierarchy, typography, color, and composition
• Apply the above design principles to effectively implement and show interactivity appropriate to the project

Technical Abilities

• Demonstrate an understanding of the current interactive technologies by selecting the appropriate technical tools to complete substantive projects and a professional portfolio site

User Experience

• Demonstrate a realistic consideration of potential users
• Apply testing results to refine projects throughout the design process, documenting key iterations along the way

Professional Readiness

• Present a clearly defined portfolio that comprehensively integrates all the skills learned in the MA program
• Accurately cite or credit sources used to develop portfolio work