Bachelor [Industrial Design] From Academy of Art University

Undergraduate students will meet the following student performance criteria:

Fundamental Skills

• Produce accurate, well composed sketches/drawings, using traditional and/or digital tools, to effectively communicate design concepts, proposals, and intentions
• Demonstrate perspective accuracy in drawings
• Demonstrate effective composition in visual communications
• Demonstrate effective application of shading and contrast in visual communications
• Apply craftsmanship in visual communications
• Visually communicate color, materials, and texture in drawings
• Produce accurate orthographic drawings
• Produce orthographic views and perspective views that relate accurately to each other
• Produce well-crafted 3-D models, using traditional and/or digital tools, complete with color and material indications
• Produce models demonstrating craftsmanship including accuracy of dimension, surface quality, and finishing quality
• Select appropriate materials and processes to craft object
• Produce models accurate to 2D drawings

Design Skills

• Collect data appropriate for the given project
• Describe how the data informs project decisions, draw informed conclusions (forecasting)
• Identify a problem based on research findings
• Produce a variety of concepts to address a stated problem
• Set design criteria relevant to proposed project
• Apply basic design principles to solve identified problem with consideration for sustainability
• Demonstrate creativity in design ideas
• Demonstrate refinement of design throughout design process
• Complete designs to meet all indicated design criteria
• Use form, color, materials, and textures appropriate to the project

Professional Readiness

• Produce a professional portfolio appropriate for seeking employment within the industry
• Demonstrate graphic sensitivity in portfolio design through page layout, use of fonts, and color selection
• Design portfolio to clearly communicate design processes and design story