Bachelor of Arts [B.A] [Communications and Media Technologies] From Academy of Art University

Undergraduate students will meet the following student performance criteria:

Production Skills and Technical Knowledge

• Produce broadcast-ready video and audio content (including recording on location and in the studio, editing, and creating basic media graphics)
• Generate interactive content and basic web designs
• Format and distribute content across all major media platforms

Conceptual Thinking

• Identify, gather, assess, record, and research relevant information for a story
• Formulate precise questions, consider diverse points of view, and research opportunities as part of the interview and investigation process
• Discuss and analyze media trends
• Develop unique, original story ideas

Written and Oral Communication

• Develop scripts, features, articles and other written content for media coverage in various platforms
• Perform professionally, including hosting and reporting on camera and microphone, or direct on-air talent to do the same
• Communicate concepts and ideas for a media project using industry terminology, both verbally and in writing

Visual Communication

• Rapidly visualize story ideas in the pre-production and production stage
• Apply basic design principles to various types of video, print, and interactive media

Professional Readiness

• Produce a professional reel to acquire a job within the media industry or corporate environment
• Meet deadlines and submit work according to professional presentation standards
• Produce content demonstrating specialized knowledge in a specific area of the media, such as art, design, news, entertainment, fashion, or sports
• Identify strengths and tailor portfolio to showcase them

Academy of Art University Learning Outcomes?
Graduates of the Academy of Art University will demonstrate the ability to: